In 2013 China anti-aging skincare market development analysis

Content abstract: demographic transformation to drive the ascension of anti-aging products: a variety of population distribution trend spurred the growth of the anti-aging products, including an aging population, growth factors, such as life expectancy. Anti-aging products anti-aging products market capacity is close to 20 billion yuan in 2011, increased by 2 in the past five years. 4 times, 2006 - The compound annual growth rate for up to 18 in 2011. 9%. In 2011, anti-aging products accounted for 28 of facial care products. 7%, is the core of the facial treatment function. Graph: anti-aging subdivided market size and growth of anti-aging market top ten brand market share analysis, anti-aging products market has its own characteristics: demographic transformation to drive the ascension of anti-aging products: a variety of population distribution trend spurred the growth of the anti-aging products, including an aging population, growth factors, such as life expectancy. When consumer is incline to at younger use anti-aging product, such as smoothing facial wrinkle creams. Including the public to protect skin to taste class leading brand olay proposed & other; Hold 25 & throughout; Positioning, by attracting light ripe age of consumer, 25 - 34) Start to use the public anti-aging products, thus enhance anti-aging products market penetration. Therefore, we can clearly see anti-aging products in facial care products proportion ascending trend is obvious, and will continue to continue. Graph: anti-aging products accounted for the proportion of facial care products

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