In 2012 in henan province of the great development trend of cosmetic industry analysis

Trend: 'to point and surface transverse integration and strategic layout in view of the situation of the henan cosmetics at present: first, through the central market breakthrough, realize the peripheral market expansion, finally realizes the layout area cosmetics brand in the national market. It can be said that the province market development will become the area of the cosmetics brand in the next few years the biggest driver of growth. Second, efforts to expand market share in the neighboring provinces. Finally, in order to satisfy the henan cosmetics giant market demand, regional brand also can be in China begins to implement 'horizontal integration strategy in the face of numerous online mall has occupied market, zhang zhang always cooperate with big river network industry alliance, together with henan cosmetics industry alliance e-commerce portal platform, on the road of the electricity of triple play. Platform positioning of professional cosmetics in China portal, is located in henan, information release platform of choice for the Chinese cosmetics industry. To provide users with the cosmetics brand recommendation, cosmetic products, cosmetics, cosmetics merchants, booth, the latest supply and demand of business and industry news, etc. Trend 2: set up the bright brand flag henan cosmetics brand is the soul? How to let the consumer see a cosmetics brand will have? This is precisely what henan cosmetic product brand in the market in 2012 key issues to consider. After a 'gold medal battle', 'advertising', 'packaging war', 'true', cosmetics brand marketing only lingering brand soul, build brand culture connotation, to occupy the commanding heights brand. Henan cosmetics industry association experts pointed out: in 2012, the cultural marketing will have two key points; Refining the core value of and the cosmetics brand core value. 1, refining the core value, namely the cultural demands of mining. 2. The spread of the core value. After refining the core value of the cosmetics company, will spread through the appropriate channels and ways to spread. Trend 3: dislocation competition + area for regional strong brand, avoid lines and other cosmetics brand positive conflict, it will be time-consuming, do more harm than good. In 2012, the second and third line of cosmetics brand, henan market expansion is the main melody of the cosmetics industry. In 2012, relative to the first-line brand, second and third tier principle of regional cosmetics brand competition is dislocation competition on the wing. Leading products adopts the principle of brand dislocation competition, cut in a line between brands and lousy, narrow the price gap will meet the needs of regional competition. Trend 4: henan cosmetics brands continue to build the base market are generally strong regional brand cosmetics, became king in the local area market, even the monopolist. From the perspective of the positioning of henan cosmetics, regional strong brand of local characteristics are relatively strong, geographical advantage is obvious, and, once out of this place, brand is not advantage of ', geographical and human conditions, it will be very difficult. Trend 5: in winning, beyond the traditional marketing strategy as the art of war cloud 'with strange wins to exact'. In 2012, henan cosmetics brand marketing is more need to winning, most of the brands in the dealer choice does not completely traditional dealers, but to choose to have more social resources, political resources, media resources platform for the new dealers, so choose, can effectively grafted the high-end customers and the development of group purchase consumers, but also effectively integrate resources and avoid the traditional dealers inherent operating large circulation mode, activate the new channel and terminal. Henan, head of the cosmetics industry union, said: in the big river under the impetus of the trade unions, integration of upstream and downstream industry resources, henan cosmetic industry in 2012 will rise along with the platform of online another burst of online shopping, joining, investment boom. Trend 6: well organised, product branding, in general, henan cosmetics brand system by the main brand, deputy brands, brands, etc, the biggest problem is easy to produce conflict of brand, price and consumer cognition confusion conflict. In 2012, henan cosmetics brand will describe the cosmetics industry organization through cosmetics industry alliance: one is the brand operation of columns management system; The second is to avoid the brand is concentrated in the same price range of conflict and competition; Three platform is alliance brands on market segmentation, product separation, channel layout area is lain between, the price area is lain between, reduce conflict and internal friction of the internal brand. Henan cosmetics brand value reflected how can? Must first clear brand core value proposition, the second is the requirement core strategic brand to do well in their own fields' Wolf 'role, drive the cosmetics industry alliance platform other members work together, grow together. Finally, although the brand, product operation, to avoid the scattered resources in their own way, the situation. Its users through the cosmetics industry alliance platform may experience more precise and humanized design style. In addition, henan cosmetics users, agents, franchisees, etc, can be fixed by computers, mobile phones, digital TV for the first time to visit the cosmetics industry alliance platform, find your demand information. Members into came in at the same time, the platform to provide the most preferential price booth, advertising, etc. , through the cosmetics industry alliance platform can experience its more accurate and humanized design style, the henan daily big river with the help of the manufacturer, distributor and provide a series of auxiliary propaganda. Expand business visibility, and expand its influence in the industry. The world trend of the mighty, shun chang inverse zhi is dead. In 2012, henan cosmetics brand is the above six trends, we only step wave by wave along with the trend towards to rush to the cosmetics industry a better future! ( Source: the big river)