I'm making a cosmetics business, can you tell me what are the commodity packaging strategy

by:Lisson     2020-10-16
Enterprise product packaging, try not to make imitation, not the same with other, and adopting new material, new craft, new design, the new shape, give customers a new feeling. Such as the use of renewable and biodegradable materials packaging is more popular, which on the one hand, convenient for consumers, but also accord with environmental protection trend, establishing a good image for the enterprise. < BR> < BR> Convenient packaging strategies. Enterprise in design, product packaging, purchase to consider bringing consumers buy everywhere, convenient carrying, use, storage, etc. As for the convenience of consumers to purchase, the enterprise will be different style, purpose, products taste, combination of a variety of packaging or packaging. Cheap packaging strategies. This kind of packing strategy, is the enterprise to use low cost, simple structure of the packaging, commonly used in the extensive use of everyday objects. Such as the general clothing, footwear, edible salt, monosodium glutamate, boil Chinese traditional medicine, milk bags, etc. Enterprises adopt the strategy of this kind of packing, of course, just because consumers are demanding low and optional purchases, and should consider the characteristics of the suitable, affordable. Series packaging strategies. The difference between this kind of packaging and packaging series, series of packaging for similar products, complete sets of packaging for different products. Such as travel goods box, cosmetic box, four treasures of the traditional pens, ink, paper, etc. , to the complete set of packaging. Similar packaging strategies. Sometimes called a family package, the same products, using the same design on the packaging appearance, approximate colour, common features, especially in enterprise CI image appeared again and again, form the visual set, can not only save the cost of packaging design, also can deepen the user impression of the goods. Transform packaging strategies. Is a new packing instead of the original packaging. In general, a company, a retailer to use the packaging should be relative, but when in the following three conditions, the enterprise should be taken to transform: (packaging strategies 1) This kind of product quality problems, consumers has formed bad impression; ( 2) Enterprise product quality well, but the competitors similar product is more, the original packaging to open the product sales situation; ( 3) Product sales, but because of the enterprise to use the packing time is too long, can make consumers produce Chen Jiugan. (
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