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Glass bottles in rigid package industry in the future
by：Lisson
2020-11-11
In recent years, the packing form gradually complete the transition from rigid package, half rigid package to flexible packaging.
Flexible packaging has become the packaging industry to be bestowed favor on newly, and rigid package, especially the glass bottles and cans are still firmly hold the positions.
Have to admit that, in many enterprises in the application of flexible packaging to better more rigid package, but this does not mean that a rigid package will gradually exit packaging market.
, for example, flexible packaging due to cheap, become the first selection of a lot of food packaging. But if the manufacturer wants to strengthen the brand effect, improve the product's shelf life, it's better to be expressive of rigid package. Not only that, glass bottles, cans and other rigid package can be reused, even if the content has been finished, can be put in the home, consumers become & other; Wordless advertising & throughout; 。 Consumers is difficult to A brand of canned coffee pack B brand of coffee or tea.
in addition, 100% glass bottles and cans can be recycled, the war between hard and soft packaging continues, the relative merits of what? Xuzhou hongyuan glass manufacturing company to understand: it is generally believed that the advantages of flexible packaging plastic technology innovation and research and development, in fact, rigid package in plastic new applications also emerge in endlessly. It is worth mentioning here is that the PET bottle, PET bottle which is suitable for packing water and soft drinks are very popular.
analysis according to the expert inside course of study, choice between hard and soft packaging mainly depends on the marketing strategy. For example, if the manufacturers hope to launch is a unique product, the cost of the rigid package more expensive. Rigid package is not suitable for large supermarket is sensitive to the price of the sales channel, which is very suitable for high-end gifts or food market. Rigid package can improve consumers' intangible product evaluation.
when it comes to rigid package example, better than soft packing is endless, so to speak. Rigid package is very strong, the shelf life is longer, and can be recycled. From the aesthetic point of view, on the surface of the metal printing design more flexible and more visually appealing. Consumers often buy soft packaging of coffee or tea, but back home will put them in rigid package. Rigid package advertising effector phase is very long, they can in consumers' home for a long period of time.
rigid package is not new, but not old like a dinosaur. It followed in the footsteps of market development to go on. Due to the graphic design process is higher and higher, and packaging size is more flexible and rigid package that has a long history of packaging forms are showing new luster.
glass is a traditional liquid product packaging form. Because of its strong and transparent, to get especially the favour of beverage industry. With the rise of plastic packaging, many kinds of drinks business use plastic bottle packaging, but drinks red wine, champagne and other high-grade still prefer glass bottles.
the expert inside course of study thinks, glass bottles, natural versatility, strong appeal, all of these are incomparable advantages. In addition, the glass bottle recycling, high added value, can improve the quality of the product. Confirmed by brands, glass packaging is an integral part of product value, both of which are indivisible whole in consumers mind. Glass bottles of brand with value-added effect, therefore, the applicable scope is wide, the product image has a lot of help.
however, disadvantages as well as glass bottles, the biggest problem is fragile, especially when the affected by the internal pressure and heat. To solve this problem, must rely on the sealing performance good cap and cap must be resistant to high pressure, and is suitable for sealing packing.
for consumers, the touch, the texture of glass bottles and the protection, conservation function is very attractive. Single glass raw material, the blocking performance is strong, can very good protection content, due to its recycling, consumers agree with its environmental effect.
, for example, flexible packaging due to cheap, become the first selection of a lot of food packaging. But if the manufacturer wants to strengthen the brand effect, improve the product's shelf life, it's better to be expressive of rigid package. Not only that, glass bottles, cans and other rigid package can be reused, even if the content has been finished, can be put in the home, consumers become & other; Wordless advertising & throughout; 。 Consumers is difficult to A brand of canned coffee pack B brand of coffee or tea.
in addition, 100% glass bottles and cans can be recycled, the war between hard and soft packaging continues, the relative merits of what? Xuzhou hongyuan glass manufacturing company to understand: it is generally believed that the advantages of flexible packaging plastic technology innovation and research and development, in fact, rigid package in plastic new applications also emerge in endlessly. It is worth mentioning here is that the PET bottle, PET bottle which is suitable for packing water and soft drinks are very popular.
analysis according to the expert inside course of study, choice between hard and soft packaging mainly depends on the marketing strategy. For example, if the manufacturers hope to launch is a unique product, the cost of the rigid package more expensive. Rigid package is not suitable for large supermarket is sensitive to the price of the sales channel, which is very suitable for high-end gifts or food market. Rigid package can improve consumers' intangible product evaluation.
when it comes to rigid package example, better than soft packing is endless, so to speak. Rigid package is very strong, the shelf life is longer, and can be recycled. From the aesthetic point of view, on the surface of the metal printing design more flexible and more visually appealing. Consumers often buy soft packaging of coffee or tea, but back home will put them in rigid package. Rigid package advertising effector phase is very long, they can in consumers' home for a long period of time.
rigid package is not new, but not old like a dinosaur. It followed in the footsteps of market development to go on. Due to the graphic design process is higher and higher, and packaging size is more flexible and rigid package that has a long history of packaging forms are showing new luster.
glass is a traditional liquid product packaging form. Because of its strong and transparent, to get especially the favour of beverage industry. With the rise of plastic packaging, many kinds of drinks business use plastic bottle packaging, but drinks red wine, champagne and other high-grade still prefer glass bottles.
the expert inside course of study thinks, glass bottles, natural versatility, strong appeal, all of these are incomparable advantages. In addition, the glass bottle recycling, high added value, can improve the quality of the product. Confirmed by brands, glass packaging is an integral part of product value, both of which are indivisible whole in consumers mind. Glass bottles of brand with value-added effect, therefore, the applicable scope is wide, the product image has a lot of help.
however, disadvantages as well as glass bottles, the biggest problem is fragile, especially when the affected by the internal pressure and heat. To solve this problem, must rely on the sealing performance good cap and cap must be resistant to high pressure, and is suitable for sealing packing.
for consumers, the touch, the texture of glass bottles and the protection, conservation function is very attractive. Single glass raw material, the blocking performance is strong, can very good protection content, due to its recycling, consumers agree with its environmental effect.
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