Creative cosmetic packaging

by:Lisson     2021-04-14

As the saying goes: 'Everyone has the heart to love beauty.' When a woman is faced with exquisite and fashionable cosmetics, she loves it even more. Packaging tubes manufacturer packaging takes you to appreciate cosmetic packaging tubes.

As a fashionable consumer product, cosmetics not only have a certain use effect, but are also an embodiment of beauty. The mask packaging tubes should be designed in a simple style to meet the needs of many consumer groups. Creative cosmetic packaging tubes design can not only increase sales, but also increase brand promotion. Exquisite packaging tubes are conducive to rapid spread.

Cosmetic packaging tubes are mainly decorated with exquisite and concise patterns, which are more modern and cater to modern people's psychology of pursuing fashion. With the advent of the retro trend, cosmetic packaging has begun to lead the trend again. The graphics are mainly traditional folk decorations or traditional shapes, and modern fashion elements are added accordingly, so that the cosmetics packaging is not only rich in traditional cultural connotation, but also has agile external performance. .

Nowadays, both men and women, young and old, have the right to pursue beauty. Cosmetics are closely related to our lives. However, during the purchase process, have you found some careful considerations in the cosmetic packaging design of the business? Have you been guided by some of its packaging design? What about making a purchase? Meiyu Shenghua allows you to better discover some of the careful machines and design concepts of the merchants.

What information will businesses convey to customers from packaging design to stimulate consumer behavior? This can be divided into three aspects.

1. Show the efficacy of cosmetics through packaging design

Show the efficacy and professionalism of cosmetics, and enhance the high-level sense of products. The colors and decorative embellishments used in the cosmetic packaging design will give customers the impression of the product. Imagine that if you have a beautifully packaged one with a low-key luxury in front of you, and the other is a messy color layout, the two have the same effect and the same price, which one would you choose? The answer is self-evident. In the same way, adding the concrete representation of some ingredients to the packaging design can better allow customers to judge the smell or the efficacy of the ingredients. For example, if you add a rose pattern or pink color to the package, the customer’s response must be able to basically judge that the product may have rose aroma or contains rose essence, and the smell is sweet. This is one of the simpler and more simple cosmetic packaging designs. Obvious functional purpose.

Meiyu Shenghua Cosmetics Packaging

2. Show the target users of cosmetics through packaging design

Cosmetic packaging design can also divide a sense of age through color series and color matching, showing a group of users of the product. This is like, in a brand cosmetics, there will be different packaging for different groups of audiences. For example, a cosmetic has a moisturizing function, but it may be packaged and adjusted for the audience. When the audience is concentrated in the middle-aged group, the packaging is relatively simple, and there is almost no extra decoration. That is because the middle-aged group will pay more attention to the product's function, cost performance, or repeat customers and directly decide to buy. When the audience is young people, some avatar image designs or patterns may be added to the product packaging, which can allow this consumer group to catch the eye when browsing various products, increase browsing time and increase purchase probability.

3. Show brand culture through packaging design

Similarly, through cosmetic packaging design, it can reflect the professionalism and positioning of a brand, allowing consumers to distinguish other cosmetics in terms of packaging features, so as to attract loyal fans.
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