Coty push AR cosmetic mirror, and other beauty makeup brand have what different?

The introduction of AR in the field of cosmetics marketing strategy is not new, but the latter has its special. Coty beauty makeup company ( Coty） In Paris, the Bourjois boutique placed AR cosmetic mirror - — Magic Mirror, it will be able to help consumers select the most appropriate their cosmetics. Although the introduction of AR in the field of cosmetics marketing strategy is not new, but the Coty company has its own special. Rolled Coty this Magic Mirror, can identify the company launched Bourjois lipstick Rouge velvet series of products, when the user put these products on the Mirror in front of a camera, the AR cosmetic Mirror can be displayed to the user of makeup look on his face. The mirror through the camera to capture the user's face, and then use AR technology to simulate the real-time makeup effect, but also to be able to recommend and preview for your color of skin of eye makeup and blush. The user can capture their virtual appearance in the mirror, in order to share with friends. Users can print the image on the premises, or email the detailed product information and links to online, so that in Boujois online store to buy in the future. At present, the Magic Mirror device provides three extra AR effects, can let the pictures more vivid. Coty global digital innovation department senior director of Elodie Levy said, 'we hope that we can in a personalized approach to innovation bring different shopping experience for the user, the Magic Mirror represents a physical product in the beauty industry and the integration of digital content is the most widely, most women like to daub makeup, because when daub makeup can bring a feeling of pleasure, for it is this technology cannot be replaced, and we AR cosmetic Mirror provides the ideal experience for the user. Editor: 'huang rui