Cosmetics to disable the 'full effect' and other words

Yesterday, the reporter learns from the provincial health department, work for naming specification cosmetics, the state food and drug administration has formulated the 'cosmetics naming rules' and 'cosmetics naming guidelines' ( The following respectively referred to as 'regulations', 'guide') 。 Requirement according to the regulations, the cosmetics name should be concise, readable, conforms to the Chinese language habits, and must not contain any misleading, cheat consumer. Cosmetics name is prohibited to use the following contents: false, exaggerated and absolute terms; Medical terminology, express or implied, medical function and effect of words; Medical celebrity's name; Consumer is not easy to understand the words and dialects; Vulgar or with feudal superstition color words; Approved drug names; Foreign language letters, Chinese pinyin, Numbers, symbols, etc. ; Other words mislead consumers. The 'foreign letters, Chinese pinyin, Numbers, symbols, such as' this one, said sun protection factor index, color number, serial number, or a registered trademark and must use the foreign language except letter, symbol; Registered trademark as well as the foreign letters and symbols must be used to use Chinese in manual, except that the conventional, accustomed to using, such as vitamin C. The guide will be further refined, clear expression is banned in cosmetics in the name or the use of the meaning of the words include: special effects, full effect, strong absolute meaning, add the part of the natural products cosmetics declared that 'natural' mostly false meanings, such as bian que, hua tuo, zhang zhongjing, li shizhen medicine figures such as name, 'hair regeneration' express or implied, such as medical role and effect of vocabulary words and other class. The reporter understands a random survey, many consumers think 'efficient', 'full effect' such organs would affect their desire to buy. < ! - - publish_helper_end - - >< ! - - google_ad_section_end - - >< ! - - The end - the text content - >