Cosmetics packaging popular under the financial crisis

As the financial crisis under the wallet shrink, the consumer mentality is undergoing subtle changes. Estee lauder companies recently revealed, small capacity and low price products, packaging is more popular than cost-effective. FabrizioFreda estee lauder, chief operating officer, said that the holiday sales season in 2009, estee lauder will launch more consumers to buy the product, and the expected revenue this holiday season can be flat compared with last year. Estee lauder's public affairs director pecans yesterday to the 'daily economic news' reporter said that the company's new strategy will include two aspects, on the one hand smaller small packaging products; On the other hand, the price of the product will be adjusted, more flexible, try to attract more customers. Such as estee lauder, clinique perfume recently launched a 'happy' loaded with 30-50 ml, but it usually specifications for 100 ml. Pecans are disclosed, estee lauder of 29 brand in the whole world, and in China at present only five. Two years 2009, 2010, estee lauder will continue to make other global brand introduced into China in succession. Another cosmetics giant l 'oreal also feeling the financial crisis on the impact of the high-end product is more apparent. In the Chinese market, l 'oreal recently launched maybelline skin care brands, l 'oreal, foreign exchange and director of public affairs Zhou Genliang told reporters yesterday, maybelline cosmetics from maybelline cosmetics sales channels for sales. Is derived from the 'daily economic news' every Lu Xi by journalists