Cosmetics packaging is the most important part of the cosmetics

Cosmetics is a trend of the development of industry, now more and more attention to packaging, cosmetics good sell in several aspects. Followed into the era of advertising, consumer advertising; Set sales and additional 'gifts'; More and more consumer loyalty. These two views, cosmetic packaging design needs protection, function and adornment, these are for the future development of a new direction.

the new design of packaging materials, packaging technology updates, fashion will become the theme of the packaging industry. New packing materials mainly is famous as a new function and the function of the green environmental protection, such as antibacterial plastic bottle, vacuum flask, the application of silica gel. The future development trend of cosmetics packaging plastic bottles are still occupies an important position. Differential analysis of the consumer market, consumers are divided into several different groups, appearance and design of specific consumer groups.

in recent years, from the skin care products and cosmetics the growth of the cosmetics market the main force, its main goal is to white-collar women. Male cosmetics market, after several years of brewing will have very good development potential. The future can also cultural experience for consumers, the emotional experience, health experience design.

with the improvement of people consumption level and consumption ability, this kind of keep the body clean cosmetics, daily chemical products, production and sales for the purpose of health and beauty got unprecedented development, the cosmetics market competition is becoming more and more intense. In order to gain a foothold in the fierce market competition, it is difficult to have a direction, must be in the packaging, publicity fluctuation full time is cosmetics, see a blur on the various forms of packaging. In order to better promote their products, business, and the classification of the cosmetics and packaging different, suitable for the characteristics.

modern cosmetics packaging carton structure, without glue type structure more and more popular, the fully automatic molding process, folding carton considerable non adhesive structure began to gradually replace the traditional tapping type structure. Powder, cream, lipstick and other cosmetics supporting noble gift packaging, can improve the quality of the products and sales force. Combined with the success of the decoration design, in order to enhance the visual impact, it is a kind of good packaging options. Which typically is folding carton, lattice can be designed based on the number and shape the content of the flexible structure adjustment.

cosmetics packaging in the cosmetics plays a special role in the economy, is a physics and metaphysics, shows that the color of light in the cycle and scenery of daily life. International brand formed their own traditions in the packaging design, shape and color, formed a complete set of patterns, with the domestic cosmetics packaging design is a very casual, even with the change of the producer or the designer's personal preferences, the lack of consistency between the product. In this case, the major cosmetics cosmetics packaging should reflect the fusion of fashion and technology, also a huge challenge for designers. Reflects the grade of the product, in addition to effective advertising and eye-catching counter displays, packaging is an important link. Appropriate packaging, not only can improve the visual impact of goods to attract consumers, and make the packaging as 'appearance' of the product, has not only keep the function of protection products, but also must attract purchase, guide the consumption function. Keep the environment, improve human living conditions, save energy, save material, reduce the requirement of transportation costs, and many other aspects, cosmetics packing will be on the broad stage.