Cosmetics packaging: hairdressing cosmetic packaging gossip

cosmetics is increasingly becoming indispensable in People's Daily life supplies, cosmetics to beautify people's life at the same time, itself has formed a contains huge business opportunities, the consumer staples that nots allow to ignore. Various skin care LiNianCeng out one after another, various brands of cosmetics to outshine each other, let a person dazzling, many products not only sell effect, especially in the sale of fashion and culture.

and cosmetics 'fashion' and 'culture' is usually what we call taste. Demonstrated how cosmetics taste? In addition to the product's advertising and the counter display, packaging is an important aspect of the reflect taste, appropriate packaging not only can stimulate consumer senses directly, but also the grade of the brand can be reflected.

cosmetics psychological value effect is very big, is also a 4 g about lipstick, shiseido, CD, lancome, givenchy cost up to hundreds of yuan a domestic brand lipstick sells a few dozen yuan or less commonly, in the case of product cost roughly the same, cause the price differ so widely includes many aspects, which will cover the modelling of the appearance of the product itself, packaging decoration, brand names, corporate image, and other potential factors brought about by the psychological value.

first of all, from the point of consumer psychology, the first thing to attract the attention of consumers, can, in turn, cause consumers to purchase desire.

fastest response to color, color of power may depend on how the harmonic color contrast, make it on the counter is bright, soft and after redemptive home not dazzling. When consumers attracted by advertising stopped to cosmetics display stand, the outer package of the product itself or its terminal image if it can't cause the interest, then the packaging design is a failure.

consumers due to age, sex, occupation, the different cultural and economic levels, the shopping psychological activity is different. Such as mature consumers, working-class, housewives, economic income is not much more pragmatic type; Young people, intellectuals and more abundant for beauty of economy; White-collar workers, outgoing personality is more exquisite. Therefore, we should according to product positioning of the target consumers and choose different packaging design strategy.

second, cosmetics enterprises commonly used packaging marketing strategy.

it is a series of packaging. The same kind of product or brand enterprise production using the same design and color, in order to remind the customer, this is the brand of the family. This kind of packing way in the current highly universality. Hong Kong, for example, ajay cosmetics company with biochemical plants the series to reflect the theme of returning to nature, with the light green packaging, including the same color as the light green frosted glass bottle and the hose, give a person with pure and fresh and visual effect.

the other is the combination packing. Products for all related USES in a big box or bag sales at the same time. For example: many effective product package includes cleanser, massage cream, mask, nutrition, water and nutrient cream, so that the advantage of convenient customer to buy, and at the same time, product is much cheaper than to pay.

3 is multi-purpose packaging. The products after use, its packaging need not discard, as it is. For example, a few toothbrush in the toothbrush rack, soap in the soap box, tooth brush holder, soap box can be reused. At present, also add gift packaging, which are frequently used to attract type packing, positioning, etc.

4 it is cosmetic packaging bottle in the form of diversification. Now perfume packaging is becoming more and more attention to inside and outside, domestic perfume packing change previous modelling clumsy glass bottles is given priority to, the alloy is used in great quantities in the small bottle with durable nozzle. Man perfume bottles in the packaging design with fangyuan, sandblasting surface treatment, men of the full performance of fortitude, straightforward, grave and gentle temperament. Especially many abroad such as France, Japan imported advanced perfume, glass or metal packaging is very exquisite, like a cabinet and delicate art, modelling is a variety of styles, surface and form various three-dimensional design, extremely rich aesthetic feeling.