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【 Cosmetics packaging design 】 How to look good?
by：Lisson
2020-11-04
Cosmetics packaging design how good-looking?
Shanghai gift box packaging manufacturer as we summarized to seven, you can reference in the design of gift box.
1。 Notable features:
different products, have different features, this feature is often the difference between an enterprise and products in other enterprises, the product's personality, reflecting the difference of the product and other similar products. Enterprise products to consumers, often is not in the least that their commonness and therefore lies in their personality characteristics. Such as McDonald's and Kentucky Fried chicken, all have their own consumers, they have a common product, have not close, but to McDonald's more and more consumers are eating hamburgers: more and more go to KFC is eating chicken wings. Consumers to eat is unique to them, and therefore is not to have some coke drinks.
2。 Consumer orientation:
packing pictures of claim object is the product of group identity and influence, is the ultimate consumer of enterprise products. Be clear of designers in the creative design, some products are sold to who. This is a kind of specific consumer groups for product as the subject localization design. Can consumer groups according to age, sex, country, culture, class, different products in the face of different consumer groups, so the design around the product faces only a specific consumer groups to think, can have the effect of indirect face, reduce the distance between products and consumers, engender a feeling of affinity.
3。 Emphasize brand:
Shanghai gift box packaging manufacturer to remind everybody, different products, there are different brands and name of commodity, full of personalized brand image is to occupy the market of powerful weapons. New products often use creative, a new image to win consumers favor. As I 'duplicity' wine packaging design, the enterprise of the original packaging and brand font lack of personality, on the market is not very good to sell. To design packaging again have I done for 'duplicity' wine brand font design, because the commodity is five words, more than what words and strokes are too messy, not very good, I will choose the beginning is the most crucial two word 'around' as a focal point of design, 'or' use of calligraphy, to reflect the traditional concept of wine culture, in addition to the 'about' the spacing and size of cursive. Make it available in the form of symbol characteristics. Stressed, striking the visual effect of the brand.
。 Less investment:
to obtain the most little in return, this is business creed, the design of performance that are available. But difficult is late a lot of design conception, the design of a variety of filtering result, as the essence of the packaging graphics, text, taking this one when ten, absorb packing main colors and concise layout, clear, pure packaging picture, let a person feel the elegant and fashionable. To difficult, sometimes is better than a heavy and complicated, this is not an intuitive, less or refine a high degree of concentration.
5。 Master degree:
innovative packaging design is a visual art, function and the dual nature of art, as to weaker artistic appeal, all other visual art form can be a means of its performance, and all kinds of painting language of artistic expression is convey commodity information. The packing artist paintings to decorate the pigment packaging, really very good idea.
6。 Can not ask:
some things can be met in real life, and therefore can never expected, random accidental performance of packaging design and also the similar to this. Such as: packaging background abstraction mechanism in the use of a coincidence form, coincidence form your by coincidence and into nature, difficult to predict and therefore cannot be set in advance, such as ink Yan ooze form, cloud floating in the form of computer, filter to make the coincidence form, have never repeat the contingency and complexity. Usually a consequence of the nature, is never can predict and spontaneity. Coincidence is still more to receive clear, but its charm often superb superman, is therefore not make. Is also the packaging design for visual picture elaborate one of the commonly used gimmick.
7。 Addition and subtraction:
gift box packaging manufacturer that art one of the symbols of the lowest state is do subtraction, advocate of Chinese painting 'meaning to pen never to' packaging design also is such. Graphics performance, in particular, can never be, to take its essence, to the most simple visual language expression.
1。 Notable features:
different products, have different features, this feature is often the difference between an enterprise and products in other enterprises, the product's personality, reflecting the difference of the product and other similar products. Enterprise products to consumers, often is not in the least that their commonness and therefore lies in their personality characteristics. Such as McDonald's and Kentucky Fried chicken, all have their own consumers, they have a common product, have not close, but to McDonald's more and more consumers are eating hamburgers: more and more go to KFC is eating chicken wings. Consumers to eat is unique to them, and therefore is not to have some coke drinks.
2。 Consumer orientation:
packing pictures of claim object is the product of group identity and influence, is the ultimate consumer of enterprise products. Be clear of designers in the creative design, some products are sold to who. This is a kind of specific consumer groups for product as the subject localization design. Can consumer groups according to age, sex, country, culture, class, different products in the face of different consumer groups, so the design around the product faces only a specific consumer groups to think, can have the effect of indirect face, reduce the distance between products and consumers, engender a feeling of affinity.
3。 Emphasize brand:
Shanghai gift box packaging manufacturer to remind everybody, different products, there are different brands and name of commodity, full of personalized brand image is to occupy the market of powerful weapons. New products often use creative, a new image to win consumers favor. As I 'duplicity' wine packaging design, the enterprise of the original packaging and brand font lack of personality, on the market is not very good to sell. To design packaging again have I done for 'duplicity' wine brand font design, because the commodity is five words, more than what words and strokes are too messy, not very good, I will choose the beginning is the most crucial two word 'around' as a focal point of design, 'or' use of calligraphy, to reflect the traditional concept of wine culture, in addition to the 'about' the spacing and size of cursive. Make it available in the form of symbol characteristics. Stressed, striking the visual effect of the brand.
。 Less investment:
to obtain the most little in return, this is business creed, the design of performance that are available. But difficult is late a lot of design conception, the design of a variety of filtering result, as the essence of the packaging graphics, text, taking this one when ten, absorb packing main colors and concise layout, clear, pure packaging picture, let a person feel the elegant and fashionable. To difficult, sometimes is better than a heavy and complicated, this is not an intuitive, less or refine a high degree of concentration.
5。 Master degree:
innovative packaging design is a visual art, function and the dual nature of art, as to weaker artistic appeal, all other visual art form can be a means of its performance, and all kinds of painting language of artistic expression is convey commodity information. The packing artist paintings to decorate the pigment packaging, really very good idea.
6。 Can not ask:
some things can be met in real life, and therefore can never expected, random accidental performance of packaging design and also the similar to this. Such as: packaging background abstraction mechanism in the use of a coincidence form, coincidence form your by coincidence and into nature, difficult to predict and therefore cannot be set in advance, such as ink Yan ooze form, cloud floating in the form of computer, filter to make the coincidence form, have never repeat the contingency and complexity. Usually a consequence of the nature, is never can predict and spontaneity. Coincidence is still more to receive clear, but its charm often superb superman, is therefore not make. Is also the packaging design for visual picture elaborate one of the commonly used gimmick.
7。 Addition and subtraction:
gift box packaging manufacturer that art one of the symbols of the lowest state is do subtraction, advocate of Chinese painting 'meaning to pen never to' packaging design also is such. Graphics performance, in particular, can never be, to take its essence, to the most simple visual language expression.
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