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Cosmetics packaging design features
by：Lisson
2020-11-18
Cosmetics as a kind of fast consumption goods, the replacement cycle fast, thus promote the development of cosmetic packaging design.
According to the characteristics of cosmetics packaging beautify, protect design become the cosmetics packaging design.
Cosmetic packaging design has four main features:
a, cosmetics packaging design purpose of the
cosmetics packaging needs to have a certain purpose, need positioning of packaging design idea in the first place, it is a strategic design guidelines. No position, no purpose, targeted, there would be no target audience, goods also can not sell it, that is lost in a new era of packaging design. In terms of in view of the cosmetics market, all kinds of brand competition is intense, effectively differentiate consumer market, can avoid vicious competition, let the brand to seek survival in the margins of society, also more clearly the direction of the market strategy of marketing.
2, cosmetic packaging design the personality traits of
after your product with humanistic characteristics, packaging design to reflect the commodity brand connotation. Different brand need to set up different image and temperament, intuitive information to consumers on the vision, reflect the unique brand connotation. Packaging for the product design, product comes from the enterprise, packaging design is also reflects the cultural image of the enterprise. Cosmetics brand image are mostly to women as the main body, in a different image of women to obtain different XiaoFeiCeng customers of all ages. Packaging design is the embodiment of the corporate image is the most intuitive.
the characteristics of the cosmetic packing is different from other, first is the need to brand message is clear, because the cosmetics is higher brand loyalty of fast-moving consumer goods, consumer first, look for the brand when buy. So for the brand introduction and publicity information must be clear, this is also good for brand visual image, attract potential customers. The second is the product information must be complete, is the function of main selling cosmetics, different functions for different consumer groups. Product functions, features and advantages of information is complete, the product is a kind of recessive advertising.
3, cosmetic packaging design needs to cater to different packaging and design.
cosmetics have different quality of a material, or powder or liquid, or a half frozen, so the packing will be according to the different quality of a material and production. The inner packing must be designed according to the packing, from the exterior modelling, the internal structure needs to be from the perspective of protection products, convenient transportation, environmental protection, etc. So, cosmetic packaging design in the prophase of the need for a more detailed investigation and trial work, because of the limitation of the packaging of the inner packing design will become complicated and changeable, it is also possible for objective factors affect the visual effect.
4, cosmetics packaging design is limited by the local laws and regulations.
China announced in September 2008 to legislation of cosmetics packaging, and put into practice in January 2009, whether domestic or imported, must follow the packaging regulations include:
1, but not more than three layers of packaging.
2, packaging size can not exceed 45% of the product itself size.
3, the value of packaging should not exceed 15% of the value of the product itself. These special restrictions for cosmetics packaging for cosmetics packaging creative play room is more narrow, restrictions make cosmetics packaging to the same trend, also increased the difficulty of the cosmetics packaging design.
in the cosmetics packaging design needs to grasp the four major characteristics of cosmetics packaging, only starting from the characteristics of cosmetics itself to the packing of the design can meet the demand of people.
a, cosmetics packaging design purpose of the
cosmetics packaging needs to have a certain purpose, need positioning of packaging design idea in the first place, it is a strategic design guidelines. No position, no purpose, targeted, there would be no target audience, goods also can not sell it, that is lost in a new era of packaging design. In terms of in view of the cosmetics market, all kinds of brand competition is intense, effectively differentiate consumer market, can avoid vicious competition, let the brand to seek survival in the margins of society, also more clearly the direction of the market strategy of marketing.
2, cosmetic packaging design the personality traits of
after your product with humanistic characteristics, packaging design to reflect the commodity brand connotation. Different brand need to set up different image and temperament, intuitive information to consumers on the vision, reflect the unique brand connotation. Packaging for the product design, product comes from the enterprise, packaging design is also reflects the cultural image of the enterprise. Cosmetics brand image are mostly to women as the main body, in a different image of women to obtain different XiaoFeiCeng customers of all ages. Packaging design is the embodiment of the corporate image is the most intuitive.
the characteristics of the cosmetic packing is different from other, first is the need to brand message is clear, because the cosmetics is higher brand loyalty of fast-moving consumer goods, consumer first, look for the brand when buy. So for the brand introduction and publicity information must be clear, this is also good for brand visual image, attract potential customers. The second is the product information must be complete, is the function of main selling cosmetics, different functions for different consumer groups. Product functions, features and advantages of information is complete, the product is a kind of recessive advertising.
3, cosmetic packaging design needs to cater to different packaging and design.
cosmetics have different quality of a material, or powder or liquid, or a half frozen, so the packing will be according to the different quality of a material and production. The inner packing must be designed according to the packing, from the exterior modelling, the internal structure needs to be from the perspective of protection products, convenient transportation, environmental protection, etc. So, cosmetic packaging design in the prophase of the need for a more detailed investigation and trial work, because of the limitation of the packaging of the inner packing design will become complicated and changeable, it is also possible for objective factors affect the visual effect.
4, cosmetics packaging design is limited by the local laws and regulations.
China announced in September 2008 to legislation of cosmetics packaging, and put into practice in January 2009, whether domestic or imported, must follow the packaging regulations include:
1, but not more than three layers of packaging.
2, packaging size can not exceed 45% of the product itself size.
3, the value of packaging should not exceed 15% of the value of the product itself. These special restrictions for cosmetics packaging for cosmetics packaging creative play room is more narrow, restrictions make cosmetics packaging to the same trend, also increased the difficulty of the cosmetics packaging design.
in the cosmetics packaging design needs to grasp the four major characteristics of cosmetics packaging, only starting from the characteristics of cosmetics itself to the packing of the design can meet the demand of people.
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