Cosmetics packaging design: cosmetics packaging materials and containers to choose and design

modern cosmetics packaging on the choice of packaging materials and containers, packagings of structure design and packaging container decoration design, etc. , mainly has the following features:

a, plastic material and the application of composite materials are widely
plastic material and composite applications in cosmetics packaging range is more and more big, the packaging container, especially the modelling of plastic bottles designed tend to diversification.

2, the use of glass bottles is restricted
due to the intrinsic defects of glass bottles ( Such as than major, fragile, etc. ) , for general cosmetics, if use plastic material or composite packaging instead of glass containers, plastic containers or composite containers are often adopted to packaging, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, general or using glass bottle to packing.

3, the diversification of cosmetic packaging bottle sizes
because of the cosmetics market competition intensifying, the maker of the investment in the cosmetics packaging is becoming more and more big. Cosmetics for perfection, to meet different needs, the capacity of the container size is diversified, to facilitate consumer choice, meet the needs of different consumption levels; For a high grade product, take small capacity for packaging, to meet the needs of low-income people, especially to meet the green girl curious of consumer psychology.

4, series of cosmetics packaging design,
the so-called series packaging design, refers to a unified logo and font for the premise, with a different colour, water lines, or different modelling structure of merchandise packaging design for the tone of the same category, the requirement with the vision, with vision, both diversification, have integral feeling again.
series in the practical application of cosmetics packaging, there are generally two kinds of circumstances, one is that the same brand, the different function of the whole series of cosmetics packaging, for consumers to buy, at the same time, the overall price is lower than the total individual purchase price. A series of cosmetics, such as a brand to maintain the overall design style, and then use a larger container, will be set all kinds of cosmetics packaging, overall sales as a sales unit; The second is: the same brand, the same main function, but different auxiliary function of a series of cosmetics, or the same brand, the same function, but different formulation of a series of cosmetics, seriation design in packaging design. Such as a brand of moisturizer, its main function is to protect skin, but different auxiliary function, and as a brand of cleanser, its function is cleansing, but make the recipe. This kind of cosmetics series, the packaging design, the series of packaging design should comply with the characteristics of both reach the role of series packaging, and for consumer choice.

5, cosmetics packaging container is more and more adapt to the needs of the development of personalized
cosmetics packing must be correctly convey different personality characteristics of consumption demand required by the cosmetics, the performance of different people aesthetic temperament and interest, in order to successfully achieve the goal of cosmetics packaging to promote sales.

6, packaging forms of convenience
some cosmetics such as moss, perfume and other products in the form of spray packing such as packing, to facilitate the use of consumers. Cosmetics packaging container pay more and more attention to the structure of the container design and accessories design, make consumer easy to grip in a variety of environment, easy to use, easy to quantitative.