Cosmetics industry became the first industry of the advertising market

Recently, tsinghua university, school of journalism &communication, released the year media blue book, the book says cosmetics more than cars and real estate and other major consumer goods, became the first industry of the advertising market. Cosmetics, beauty cosmetic its fast consumption, consumption, investment in science and technology, market investment, advertising is the most effective tools for the stability of the market, especially the celebrity endorsement, the charm of the star directly mapped to product above, effect is obvious. In the past year, the grim situation of China's economy, the macro industry policy increased on the adjustment of real estate, automobile industry, have a significant impact in the industry. But cosmetics, real estate, cars, services, and the food industry is still a popular advertising industry. , according to effective in both on the amount of the number of cosmetics, or in terms of growth on the amplitude are more than the level of other industries, has become the largest industry on the category. In addition the whole market, by contrast, alcohol and home appliance industry has a very big advertising efforts, the competition of fast-moving consumer goods. Auto enterprise, is regulated by the environmental protection and market this year, the impact is very big, last year, the overall scale of advertising in a second, but growth is slow. Only on the slide in the last year is health food category, the reason may be affected by some good enterprise false propaganda bearish, consumer complaints. The state administration for industry and commerce for the health food industry increased regulatory penalties, so that health food advertising reduces the grandiose, illegal enterprises, overall quantity was reduced. In addition, the media in blue book reports indicate that the structure adjustment and social transformation in China has been into a new stage, from a strategic height to perfect public dissemination mechanism, diversified management and new media, is the priority of the current media development. Spread grasp the initiative, improve communication ability, promoting value identity as an important content of the development direction of the media to participate in social construction. www。 hzpzs。 Net editor: xiao sun editor: note: henan