Cosmetics brand, not only on the outer packing

Cosmetics this industry chain, is composed of several different industry links. Container packaging in the cosmetics positioning is the product of the clothes, wear appropriate, can guarantee maintain article storage quality; Dress appropriately, to sales and brand image, has absolute points. Consumers have long viewed in the cosmetics are all in the packaging, advertising. Some companies also think cosmetics by exquisite packaging, to have the presentation. Also, therefore, has had the operator grasp consumer mentality, appeal 'minimalist packaging, to help consumers save packaging cost, at a level price feedback consumers'. Marketing theory and so on. ( True or false? Consumers have to think. I can only say that it is not entirely true, no packaging is not the point. ) Conversely, because real 'packaging' and sold, and have high evaluation of the brand, actually a lot? ( Actually otherwise, the establishment of brand image, not just on the packaging. ) Definition of exquisite packaging, of course, each person is different, may be the built in to the outer packing, extremely use up costly, complicated, like decorating the Christmas tree, lively, bright, and more than common and powerful, not delicate. Some of them are low-key costly, simple but elegant, delicate, also is the one in the loading cosmetics bottle opener, such as art treasures, let a person fondle admiringly. Both have in common? Where is difference? The total cost of the same place, is about 'packaging material'! ! ! ! Where is different? I think because the former ( Magnificent Christmas tree) And augmenting with high-grade brand image very few! But the latter ( Tender and kind) Barely talk about the image of the brand is necessary one chip. Because some cost is that consumers can't see. Some costs are cosmetics industry is not willing to pay, no concept must be investment. Like a high-level disinfection sterilization, regardless of equipment, manpower, time, is a kind of cost. But the consumer is not easy to see, owners are not willing to, Don't want to increase the investment cost) Indeed to perform disinfection sterilization drying bottle opener packaging materials, etc, etc. In the plastic bottle opener, now everyone with 'air washing bottle'. This action is in addition to blow to some 'can shake off the dust', the value of no disinfection sterilization. Now each factory as clean room, emphasize the operation environment is filling in ten thousand ( Or hundreds of magnitude) The clean room. But clean is not equal to sterile, germ-free. Raw materials, operating procedure and production filling equipment, packaging containers, caps, cap and so on, if cannot enforce the sterilization, to ensure quality of sterile, so only in a clean and dust-free workshop packing material, also is only 'for customers to visit' qc cloak 'self-deception'. I hope as main source of cosmetics packaging plastic industry, can more clearly know what kind of cosmetics industry need packaging containers, container necessary request for packing, and cosmetics packaging container sterilization. It is not hard to find: cosmetics containers ( Cream bottle, liquid bottle, vacuum flask, head, nozzle, bottle caps, gaskets, etc. ) The proportion of very heavy, 'plastic' station. Weigh? The actual percentage is about 80%. That is to say, cosmetics packaging materials mainly is made by plastic industry is responsible for the supply. For the island's cosmetics industry, actually cannot afford a small amount of a variety of containers, accessories such as disinfection work. This part of the need to provide packaging material of the plastic industry to overcome with effort. For international companies, there is no denying that the bottle opener, accessory tools, cleaning and sterilization and effect on the implementation of truly, there are many place to draw from. Now the island is actively promoting cosmetic GMP, its purpose is to implement the health and safety of cosmetics. But obtained GMP certification, not just a plus for the brand or the factory for order. Must be implemented to improve product quality. Careful management enterprise, the brand to survive, brand to be sure, the brand to make money. Borrow one of the VIP shiseido department section chief jiang: 'shiseido not GMP factory'. But shiseido self-discipline requirements for production, product quality control and so on, is not because there is no GMP for Japanese, Chinese people don't rest assured! This is the brand value, it is not fine packaging or on saving packing cost, or to emphasize strong sense of design, and so on, to conquer its consumers. This is the brand value.