Cosmetics brand enterprise try pouring water pin

Online shopping convenient and quick, this mode of 'mouse + money', become the consumption patterns of consumers love - — Following clinique, estee lauder took the lead on enlightened net sales, the Chinese cosmetic market 'eldest brother' p&g is also recently started to try, — P&g distributors 'host' to open stores in 'e life' shop name low-key at taobao mall, covering almost all p&g's brand products, and played a far below the 'cheap' brand of the supermarket. The city is highly recommended by a friend, a language training institutions to teach friends tao wan hua track to taobao mall 'p&g brand flagship store e home life' bought a woolly new combination of water embellish surprise 'summer'. Compared the pantene shampoo, olay beauty white dew, olay bath lotion thereof and crest toothpaste after combination price, wan hua, surprised to find that 'in the online store to buy these p&g products are not only cheaper than supermarkets, stores also provide package mail service. 'According to the market price calculated again, the market price of the four things must be at least hundreds of yuan, the price of' store 'only sell yuan. A low price for some buyers heart of doubt, procter & gamble in 'loss-leader'? Daily chemical, senior marketing experts Thomas chan told reporters that 'the supplier to the level of wholesalers, to level 1, level 2 agents, in the middle of the logistics cost, fees, lets' in the market price nearly sixty percent increase in cost of goods. Some dealers selling products 'and' daily chemical industry profits, although very thin, but dealers are still hard to sell, is that I wish to complete the sales task, can get year-end 'rebates' of the enterprise. 'Says Thomas chan. In fact, the big brands to try on taobao has become the industry water indisputable facts. Relative offline complex distribution channels, taobao the constructed network trading platform can more easily in selling its or his goods, at the same time, the young consumer groups is also most to see the many international cosmetic brands. Nearly forty percent of consumers said in the interview, go to online 'store' after don't mind purchasing goods. Obviously, a low price is one of the advantages of e-commerce compared with the traditional market, with each brand have try water network marketing, the price is still the focus of consumers. Previously, Elizabeth arden President zhi-xin Chen had said to the media, Elizabeth arden if you try to pin, the price will not lower than counters. 'And other brands' online price, compared to' die bite 'market price' well-known enterprises play 'cheap brand would be more popular with consumers. 'Thomas chan said:' with the strong network of this channel, more and more young people choose online shopping. Well-known enterprises big push into the network, value is not only the current sales, can be said to be preparing for further future. '' electronic commerce mode can become the cosmetics marketing trend it is less to say, it depends on the entry into the channels of e-commerce companies can ensure the quality of the products and quality control, but my view is that electronic commerce can never replace the traditional shopping mall business model. 'China flavors cosmetics industry association secretary-general shao-jun Chen told reporters. Shao-jun Chen believes that e-commerce model is more suitable for low-end products, quantity advantage to win, and high-end products don't win by quantity advantage, so develop the electronic commerce significance is not very big. In addition, the reporter also learned that in order to maintain the existing channel system, the current position of a lot of manufacturers distributors may be more inclined to line. Online retail offline only as a stopgap, but give up after a long time, is also a great disservice to the manufacturer. Well-known e-commerce experts lin-bo jing said in an interview with reporters, according to their own specific situation to adjust the existing channel policy, balance online and offline dependence temptation, may be the manufacturer's the only way to get rid of the predicament.