Cosmetics bottle packaging analysis of the different materials and different consumer groups
Now, cosmetics bottle packaging bottle type, style, material is more and more.
This is largely because, first, the cosmetics market competition is intense, cosmetics manufacturers more and more high to the requirement of cosmetic packaging bottle, in order to make the product stand out, natural to the requirement of cosmetic packaging style also is more and more.
Second, cosmetics bottle packaging technology development, making cosmetics bottle style is more and more rich.
Then today, we come to tally up what cosmetic bottle material.
First of all, glass cosmetic bottles, style of high-grade appearance, is the most mainstream forms of packaging cosmetic market.
The price of glass cosmetic bottles, packaging is generally is quite high.
Second, PET cosmetic bottles, PET material transparent appearance, can shape a variety of types, the rapid development of the market in recent years.
Again, PE cosmetics bottles, lotion bottles, etc. Many cosmetic bottles will adopt this kind of packing form, in the majority with white opaque.
Then, metal cosmetic bottles, this class is generally high, the cost is higher.
Finally, ceramic bottle packaging cosmetics, many domestic cosmetics are very willing to adopt this kind of packing form.
Cosmetics bottle packaging has always been based on women, so both in bottle type and appearance using habit is to design around women, this is all cosmetics bottle design personnel to the main idea.
However, the world is always changing, now cosmetics market is already coming off the differentiation, for men, children, the future with the arrival of the ageing, believe cosmetics will appear for the elderly.
Consumer segmentation, the market segmentation will encourage the growth of cosmetic bottle packaging change.
Because different market groups demand for cosmetic packaging and habits are different.
Male cosmetics bottle packing will tend to be more practical, not beautiful, hard sraight line design also need to be more masculine.
Cosmetics bottle packaging for children's class is more convenient to use, the lovely cartoon image to better attract children's cosmetics consumer class.
Only around people segment to carry on the design, the future cosmetics bottle packaging to obtain corresponding better consumer crowd support.