Cosmetic packaging design skills?

by:Lisson     2021-04-14


For any product and any company, packaging design cannot be ignored, and the same is true for cosmetics. So what skills do you need to know when designing cosmetics packaging? The following cosmetic packaging design company will answer for you.



1. Brands that highlight products

The current consumer view is that everyone admires famous brands, so when designing cosmetic packaging, it is definitely a very important design technique to highlight the brand as much as possible. Cosmetic brands play a huge role in the quality of sales, and brands can bring more additional profits to businesses. At the same time, the brand effect can also help companies gain a greater advantage in a highly competitive market. Brands can increase the value of cosmetics and have stronger vitality. Brands can be said to be intangible assets.



2. Emphasize the characteristics of the product

In the packaging design of cosmetics, it is also necessary to reflect some key information of the product, such as what functions, usage methods, etc., to show the most valuable parts of cosmetics in front of consumers, which can be symbolized by color. For example, the packaging of sunscreen products can use bright yellow to symbolize the sun. The graphics can be in the shape of the sun, and the function and characteristics of the product should be highlighted. Remember that the characteristics should be closely related to the attributes of the product, so that the packaging design of cosmetics can be made. Leave a deep impact in the minds of consumers. Some cosmetics need to reflect the grade, for example, perfume must reflect the higher grade, so when designing, it is necessary to highlight the elegant and luxurious nature, so as to meet the psychological expectations of consumers.



Three, for different consumers

Cosmetic packaging design should be aimed at specific consumer groups. Excellent cosmetic designers can let consumers see the picture on the packaging, and they feel that this product is tailor-made for themselves, and can very cleverly control consumer shopping Psychology, so it is necessary to determine the age, gender, and occupation of consumers when designing packaging. In packaging design, you can also use more typical designs. For example, children's skin care products can use cartoon images, and women's cosmetics can use some more beautiful images. Of course, not every time you need to use a specific image, abstract design can also grasp the psychology of consumers.

Most people are fond of beautiful packaging design. This is the same for cosmetic packaging. Let’s take a look at why cosmetic packaging design is so important.



1. Attract buyers' attention

If the packaging of cosmetics is well designed, it can better attract the attention of consumers, thereby increasing the sales volume of the brand. We can see in many shopping malls that no matter what the cosmetics are, their packaging designs are very exquisite and fashionable. Even the same brand of cosmetics, but different series will have different designs. One of the functions of cosmetics is to allow users to change their appearance so as to increase their self-confidence. When designing a good package, no matter who it is, it will look very comfortable and use it more confidently. After use, you can even make the packaging into a small handicraft, which is also very beautiful when placed at home.



2. Reflect the brand quality

The packaging design of cosmetics can also indirectly reflect the quality of the cosmetics brand. The packaging design shows that the manufacturer is very attentive to any aspect of cosmetics. Even the packaging has spent a lot of energy to design, so the product quality inside It must be guaranteed.



3. Easy to carry

Compared with products that do not need to be carried, cosmetics are a commodity that many female friends will carry with them, so the packaging design of cosmetics can also be convenient for everyone to carry with them. A good cosmetic packaging design will have a very good packaging box, which will not only look more high-grade, but also be more convenient to carry, even if it is a gift, it will have more face.



4. Play the effect of advertising

The packaging design of cosmetics does not exist alone, but should also be coordinated with advertising and promotional activities to achieve a very good publicity effect. If you see any media information, you can think of the packaging elements of this cosmetic, then this shows that this packaging design has achieved the effect of advertising.

A good cosmetics packaging design should be able to attract consumers' eyes tightly and make them have a strong interest in the product, because cosmetics directly affect their appearance and image, women who love beautiful will not care about the price of cosmetics , What they value more is the quality of cosmetics and packaging design. Therefore, the packaging design of cosmetics must not be too stingy, nor can it be made with very cheap materials. Consumers are now paying more and more attention to the packaging of cosmetics. Successful cosmetic packaging designs are very attractive to most female consumers.
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