Cosmetic market is slowly recovering

At the same time, each big brand in the first quarter earnings reporting, also release the Chinese market is stabilized to the good signal. L 'oreal, for example, in the first quarter sales were down 4 l 'oreal group. By 8% to 72. Euro 200 million, but China's market performance, implements 6. The sales growth of 4%. Gong, chief executive of l 'oreal is also open to the media said that although the group affected by the epidemic performance is impaired, but China's beauty makeup products consumption has signs of electric business platform of cosmetics sales data is a thriving. Ali is electric business platform, for example, in the first quarter of 2020 its protect skin to taste clinch a deal amount is 344. 30 7. 2 billion yuan, a year-on-year increase of the previous period. Clinch a deal amount to 66%, among which the March 165. 16 yuan, 51 increased year on year. 38%; Make-up class clinch a deal amount in the first quarter of 141. 3 billion yuan, compared with the previous were also increased by 12. 1%. After entering the second quarter of 2020, cosmetics industry ushered in the period after the outbreak of the first Indian summer. Pro, however, found in the survey, although many brands three, considerable performance in April, but for the industry, it's easy to recover, to achieve 'retaliatory growth' is difficult. In recent days, has the restoration of good news about the cosmetics market. It is worth mentioning that in addition to the traditional young female consumer groups, young men and older consumers also made a number of force to pull the cosmetics market recovery. Men cosmetics has been regarded as a new growth point of the industry in recent years. Figures show that 2017 men in the world the size of the cosmetics market reached 400 billion yuan, is expected to market scale will reach 540 billion yuan in 2023. The first is proliferation cosmetics enterprise registration. Companies check, according to data in January 2020 in February, the cosmetics industry, the business scope contains 'cosmetics' of the registration of enterprises in February 2020, only 4. 6 m, fell in February 2019, 57. 5%. However, as the epidemic control, step by step decline soon got reversed. In March 2020 the registration of cosmetics companies began to recover, 21. 8 m, compared with the previous rose 369% y/y; Registrations in April 26. 7 m, rose by 20%. It is worth mentioning that these new cosmetics registered enterprise, not only of 'plant doctor' single brand shop and new ways of napa stores online cosmetics retail stores, and from other areas of cross-border incoming 'bosses'. Data show that in April, the famous snack food brand 'three squirrel' successively registered 10 subsidiaries, involved in capital of 300 million yuan. Among them, there are four subsidiaries include 'cosmetics' retail, research and development, etc.