Cosmetic companies doing public this contest can come more fierce

Chen Lin doing public have cosmetic industry is not new, but compared with the past few years, now daily chemical enterprises of public welfare projects, no longer stay on the donated money or the level of events, but in the deep, on the basis of a particular niche, 'unlocked' more new posture. For this month, the month, 'standard life amorepacific makeup as classroom for years' makeup is the life 'public welfare projects. The project began in the year, the first is through the professor female cancer of skin care and makeup skills, help them to regain former beauty, improve self-confidence, upgrade become this year 'two cancer prevention and control of the female as the core, covering the entire care comprehensive public welfare projects. In addition to the group of women, and children's education the focus of public welfare project and daily chemical industry. On Saturday, by p&g hope primary school adaptation of the true story of the play 'lily spring' a national debut in guangzhou, really reflect the hope primary school of left-behind children. It is understood that in p&g hope primary school project into the fifth 'five-year plan', will be the introduction of 'Internet +' and 'accurate public' concept, to explore to solve rural left-behind children parents home is supported by lack of teachers and the solution. In addition, the vertical white group last year also launched 'Bai Jiankang happiness project', pay close attention to rural left-behind children's mental health. Can be seen from these few examples, doing public now daily chemical industry is more and more 'heart', in addition to simply send money, they also play their own advantages, is willing to spend years deep one niche and particular vulnerable groups bring tangible benefits for the society. At the scene of the above amorepacific public welfare activities, I saw a female cancer patients from guizhou. 'Makeup is the life' poor areas this year two cancer screening activities, she was found in early breast cancer, because get timely treatment has now recovered. Looking at peaceful smile on her face, I suddenly understand the meaning of the public welfare projects: it is not a simple slogan propaganda, send money to send, but women in poverty area of health needs as the breakthrough point, provide free two cancer screening, for them in the process can not only improve their health consciousness, but also help patients with early detection, these benefits are also can't buy with money. Maybe someone will ask, for sales for the chemical industry, the king's doing public can bring how many practical benefits for the enterprise? This, maybe nobody can say it clearly. But what is certain is that the more social responsibility, an enterprise in the consumers' mind image is bigger. Month, of the Chinese people's social responsibility of public grand ceremony held in Beijing, set white group won 'the annual social responsibility for best employers in China'. The industry believes that in addition to the outstanding achievement for washing industry, vertical white group in the field of social responsibility, public welfare also is it a big competitive advantage. Daily chemical enterprises of public welfare project for product sales how much impetus effect, it remains to be seen, but they are for the social benefits of the real, this kind of contest the more the better. Hope in the next few years, daily chemical industry can produce a batch of influential, the sustainable development of public welfare projects, pass the positive energy for the society, brings new hope. ( New express economic news center commentator) Editor: huang rui