Continue to rise in price of high-end cosmetics only to emphasize its 'high-end' positioning

After the New Year's day this year, some high-end cosmetics are the amplitude range increases. Chanel highest increase at %; Dior rose by an average % around; SK - II is relatively reserved, most of the products in the % - Between %. As the pioneer of the cosmetics market, the price of these famous brands are influenced other brands of pricing. From the beginning, many familiar old brand cosmetics collective price, the highest % rise, which mainly relates to the type of hand cream, foot cream, sunscreen, body lotion, etc. Shiseido, whiten skin, yue wei, water live chun yan, and other series of sunscreen, face film, emulsion price rise somewhat, in - probably Yuan range. Is the highest rise in price a ML bottle of firming body cream, rose from the original yuan yuan. Perfect its body products also unified price increases, but the gain is less than ten percent. Clarins plant moisturizing series part of its products is also a big price adjustment. The personage inside course of study is clearly an unwritten rule: high-end cosmetics to keep its 'high-end' positioning, must be at a higher price difference between low-end products. Such as procter &gamble, launched with 'high-end skin care brand positioning of' Oriental quarter care products, has just entered the market, item price is in RMB. And yuan, is currently regarded as high-end brands and watershed between the mid-range brand. It is not hard to see, p&g launched the Oriental quarter series is trying to match up the international line makeup brand, set up another 'high-end' image. Wealth quality dean rainbo chemical industry researcher Li Jianan consistent complementary and cic consultant, the present situation of the cosmetics market is at present, the cosmetics of the relationship between prices and costs more and more small, people more and more high level of consumption is pulling the mainspring of cosmetics price growth. With the development of economy, Chinese consumers for foreign brands very worship, the idea of a 'the more expensive the better' subtly, high-end cosmetics is resorted to the consumer the psychological price, without which the purpose of maximizing profit space. Editor: xiao-li Chen