Colgate dealers are injured
by:Lisson
2020-11-27
Usually, people think the success of the foreign brand because rigorous and standardized system and management, foreign brand agent only in accordance with the manufacturer's mode, do not need to spend too much time.
To this, some dealers don't to think so, shiyan boat city commerce Cao Jianhao think, he and Colgate cooperation let him feel very hurt.
Years, Cao Jianhao start Colgate related business, to the years, he finally gave up the Colgate.
Colgate agents to accomplish a certain number of sales each month, if can't finish the task, the agent will lose % sales incentives, less the year-end sales reward.
Manufacturers in order to complete their own performance, often depends on the promotion, drove the agent had to reduce the price.
And the manufacturer of the salesman promised cash compensation of slow.
Colgate in northwest offered many empty promises.
Have the same dealers think that Colgate is a good brand, but such problems on management and credibility, let dealers feeling hurt.
Agents with Colgate brand cooperation, also reflects the lack of passion in terminal sales promotion and promotion.
Qinhuangdao home hui trading co. , LTD. , Japan to the department manager to introduce to the reporter, in the second half of last year's hui supermarket system stopped working with qinhuangdao Colgate agents, Colgate toothpaste until this month in qinhuangdao home hui supermarket did not display.
The supermarket purchasing manager said that in recent years, Colgate, a sharp fall in the supermarket sales years ago Colgate can sell for ten thousand yuan per month, and year has fallen to about ten thousand yuan a month.
Now the market competition is intense, all kinds of toothpaste products emerge in endlessly, major brands are doing activities actively, but not Colgate profit space, considering the various fees, sales promotion is very few, on the end of input is not active, plus various fees, lot Colgate agents don't want to do.
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Net editor: xiao sun editor: note: henan
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