Cold acid spirit toothpaste local brand sales in the first nine years in a row

Figures released recently, the China oral industry association, chongqing's kang spirit cold acid series toothpaste market share last year %, consecutive years sales in domestic toothpaste brand first, in the sensitive market segment, cold acid spirit sales accounted for %. Deng, chairman of the board of directors of the company Deng Rong revealed that toothpaste market is a terrible field competition, belongs to the typical small product competition, last year, the national toothpaste market total is one hundred million yuan only, but all its competitors to be reckoned with. We have learned, in the toothpaste market, cold acid spirit only fifth, on top of crest, Colgate toothpaste, unilever, black people. In the face of fierce competition, focus on market segments of the sensitive resistance is kang's winning formula. Years, deng kang company set up the only teeth sensitive resistance research center, at present, kang company has national invention patents, and led the national standards, a number of industry standards, with its sensitive technology represents the highest level in this field at home now. Last year, the cold acid double sensitive resistance spirit toothpaste was awarded first prize of China association of oral industrial major science and technology result. The company's chairman Deng Rong also said kang these achievements, thanks to its innovative idea. , the research and development costs, sales income proportion of the years is more than %, and cooperate with professional oral research institutions at home and abroad, promoting the efficient conversion of scientific research and technology upgrading. According to the production generation, research and development generation, reserve generation mechanism. In recent years, the cold acid spirit every year there are two new products to market, in the second half of this year there will be a new professional study anti-allergic toothpaste on the market, and consumers. Edit: note: henan