Clinique cut half hangzhou sales without ups and downs
by:Lisson
2020-11-25
Half a month ago, estee lauder, clinique brand announced after the adjustment, in cosmetics is 'a stone up', below the myth of the past cosmetics only up not down, and even the domestic brand thought stars to preempt the market by price.
Now distance clinique prices for nearly half a month has passed, https://www.
hzpzs。
. net/journalists from the perspective of the data of hangzhou's major shopping malls, consumers didn't buy sharply because of the price cut, clinique sales did not have big ups and downs.
Hangzhou store cosmetics, told reporters, the head of the hangzhou citizens reflect more indifferently, sales data is not clear.
About the personage inside course of study analysis, clinique the price cut or market reaction of cool is normal.
In domestic consumer group that is clinique itself is not very big, brand share is not high also.
Second, in the first-line high-end brands, clinique price difference between the biggest price with foreign counters, general brand currency is removed - the price of domestic abroad
。
Fold, and clinique abroad for almost fifty percent.
Clinique's price did grab market share to a certain extent, many high-end brands in order to enhance the core competitiveness and maintain target customers will have the possibility of price cuts, but more brand will still choose to reposition or breakdown services to meet the needs of consumers, to expand customer base.
Edit: jingjing
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