Chinese herbal medicine will be packed into cosmetics JinYongYu provoke controversy

Bath, toilet water, facial cleanser, and even toothpaste, why can't appear on product packaging and specifications with the words' Chinese herbal medicine '? Will soon be introduced 'cosmetics label management norms', is a list of prohibited mark phrase hundred, 'Chinese herbal medicine as one of medical terminology is also on the list of banned, thus caused the controversy: the intention in line with international standards of cosmetics label management specification, suspected kill local brand advantage? 'taboo subject to prevent bragging about the draft according to the specification, there are three types of words need to be removed from packaging in the future, one kind is the false exaggerated expressions, such as special effects, high efficiency, etc. ; One kind is express or implied the function and effect for the treatment of diseases, such as antibacterial, in addition to mites, etc. ; The third class medical term, disable wide range, including cell regeneration, immunity, nearly 70 kinds of Chinese herbal medicine. To launch such a harsh clear rules, main is to want to contain the cosmetics industry in the prevalence of 'curative effect to boast about the wind, and remind consumers of supplies is not a drug, which can not be replaced by drugs used in our daily life. Some of the rules that draw lessons from foreign, 'medicine' word clearly in the column of exclusion, 'drug of Chinese herbal medicine intermediate is banned. In the future may recommend 'Chinese herbal formula' advertising diction to 'natural plant formula, but so attractive to consumers' eye' will be discounted. Local brands limited if this provision in China recently, most the most 'injury' is the state-owned brand. In recent years, under the international brand to envelop, some with natural herbal products for the strengths of local brand, has gradually come to the fore. In a variety of Chinese herbal medicine hundred rough market integration, can rival with foreign high-end brands in the domestic market, annual sales of more than 400 million yuan. Due to the Chinese consumers are most likely to accept the concept of Chinese herbal medicine healthier than chemicals, therefore in the bath dew, shampoo, toothpaste, etc in the field of cosmetic, the main Chinese herbal medicine of a dominant position in the local brand, the product packaging marked with words of 'Chinese herbal medicine' domestic supplies sales output value of more than 10 billion yuan. In fact, the foreign market is growing demand for cosmetic products of Chinese herbal medicine, the Japanese natural herbal cosmetics has accounted for over 50% of the whole market, some world brand cosmetics are ready to buy in China or Chinese herbal medicine product development projects, invested heavily to study the essence of Oriental herbal medicine. Under the ban as standard in the future, natural plants and Chinese herbal medicine cosmetics dominate the global market, this is a big trend. If stipulated by China to limit 'of Chinese herbal medicine on product packaging, can also lead to overseas for our advantage products set up trade barriers. At present, the annual sales of more than 1 billion yuan 'nightfall' bath dew, formula is given priority to with six kinds of Chinese herbal medicine, in the domestic market to occupy absolute is preparing to overseas market, after the first once the words' Chinese herbal medicine bans, how to advertise in emerging markets into a dilemma. For this reason, many domestic cosmetic companies believe that Chinese herbal medicine and medical terminology can't entirely equivalent, so should not out on the package. Standardize market need not 'one size fits all' under the ban, can take to increase Chinese herbal medicine additive and cosmetics standard to raise barriers to entry, so both radical is conducive to a domestic industry, but also to Chinese herbal medicine air towards the world. The reporter Qin Wuping