Chinese cosmetics authentic anti-counterfeiting code alliance to add new members

Dispatch of sina science and technology on the morning of February 2nd message, the Chinese cosmetics authentic anti-counterfeiting code union ( ACA) Added 'natural hall', 'aupres this month ( AUPRES) 'And' za ( ZA) WHOO 'after', 'four new members. Consumers in the cosmetics limited-time sale mall gather beauty is superior to buy the brand of the products will be officially labeled as anti-counterfeiting code, for consumers to identify its authenticity. Years, ACA by gather beauty is superior and China quality journey association founded, Chinese consumers association, etc. This is the first national cosmetics industry alliance to crack down on fake and inferior products, and pioneering launching anti-counterfeiting code system. Anti-counterfeiting code system refers to the brands for every product labeling anti-counterfeiting code, when consumers scraping product anti-counterfeiting labels gray coating, namely receive a string composed of digit verification code, and can through telephone, SMS, website, alliance website query the authenticity of goods such as a variety of channels. (date) (month) (year), it was formally implemented in gather beauty is superior. Since then, consumers to buy each to join the league of ACA product can through the anti-counterfeiting code to check true, from the source to eliminate the possibility of the circulation of fake and inferior products. 'Can't let a single mouse is broken. The purpose of the 'alliance of ACA explains launched. In the four major brands to join before, 'orange ( LANEIGE) ', 'maybelline ( 美宝莲) ', 'LRP ( La Roche- Posay) ', 'kose ( 高丝) ', 'dream makeup ( Mamonde) ', 'silk tufts university ( 丝塔芙) 'Brand has been the first to join the ACA, a total of multiple brands to join. ACA has also recognised by the user. Union since its establishment, membership sales of brand has been significant growth, part of the brand sales increased by % even after join the alliance. Gather beauty is superior sales data showed: union within three months after launch, sold more than thousands of pieces of goods, to join the league of authentic anti-counterfeiting code brand sales of one hundred million yuan. In addition, in the system operating in six months, the total for all items paste anti-counterfeiting code, one of them. The user to query and get this ten thousand times the real validation. ( Rebecca) Editor: huang rui