China DIY cosmetics market prospects look good

Environmental protection products popular, DIY gens increase prediction will continue to grow as the cosmetic safety and production date is becoming more and more attention, the DIY market prospects look good. Especially with the development of the industry of MCN, anyone can through the video access to learning content, coupled with the cosmetics DIY the increase of the content, such as web celebrity China DIY cosmetics market is growing. According to day KOTRA China guangzhou trade officer issued 'DIY cosmetics market in China' shows that as the Chinese cosmetics market increasingly diversified and personalized, south Korean companies need to build strategy to expand the Chinese market. DIY( 自己动手) Cosmetics refers to choose personal favorite color cosmetics and element design or make your own custom type, as the environmental protection is more and more popular cosmetics, and DIY population increasing, the market also showed a trend of rising. Cosmetics stores in the United States and Europe are currently popular foundation, mixed color such as lipstick or cream to protect skin to taste the basis of this choice want add a cosmetics sales custom type, although China is still in its infancy, but American and European pop the possibility of stabilizing is very high. According to the Chinese industry information network statistics data, % of Chinese cosmetics consumers want to buy yuan cosmetics, cosmetics ~ yuan on average, overseas Chinese cosmetics price ~ dollars, DIY products if the price is low the price of the finished product will be more competitive. South Korean companies Biostandard natural cosmetics of DIY products in Hong Kong once had sold out, OEM, ODM professional enterprise New& New year in Chinese factories GouZhi DIY products equipment, is now every skin characteristic of the consumer for the Chinese market, planning a custom type cosmetics. Actually Tmall and taobao mainly through video ways to teach how to DIY cosmetics, by actively using web celebrity and social network is introduced the features and functions of the products, also is a kind of promotion plan. Editor: huang rui