Children's cosmetics packaging design is easy to be ignored
by:Lisson
2020-11-17
Children's cosmetics packaging design is easy to be ignored children's cosmetics packaging design is easy to be ignored
'there used to be a parent reaction towards us, her child to use up our children care products after in a but children think that packaging not good-looking, clamour to come back, you want to change the results the mother had to pour shampoo in our packing bottle. ”。
from which we can realize the importance of children's cosmetics packaging. Children's cosmetics and adult cosmetics packaging materials are exactly the same, but because of the printing and shape difference is very big, let a person can tell at first sight. In cosmetics company said department work, children's cosmetics packaging in terms of design must fully consider the psychological needs of children, according to their psychological characteristics and preferences designed to cater to children's vision, feel the packing of the products. Usually in contrast colour with lovely shape the appearance of the packaging. Cartoon design, shape is the most used in relatively free, arc design with more.
cartoon classes vs. Johnson children cosmetics packaging can be divided into two categories, one kind is cartoon class, another kind is 'j&j' class. The former is to cater to children's love for the lovely cartoon characters, the latter is based on 'j&j' represents the pursuit of simplicity and easy style. Cartoon class is divided into two kinds, one kind is cartoons appear cartoon stars, like 'TOMandJERRY', 'more la A dream', 'SNOOPY', etc.
such as guangzhou longitudinal da cosmetics co. , LTD production of 'TOMandJERRY' is the familiar 'cat and mouse' images of children on the packaging, let children resonate, watching Tom and jerry cartoons, with lovely 'cat and mouse' products. Another kind is ordinary cartoon characters. Li Mingliu thinks, relative to the cartoon type of packaging, packaging can support more j&j products price, because if it's just the cartoon class wrapping, Johnson & Johnson may have not include the general adult consumer groups. And at present there are a lot of children's cosmetics packaging also in imitation of Johnson &johnson, its reason is hope this kind of packing can be recognized by a wider customer base, so as to prop up its price.
mom decided to infant product packaging can be divided into 3 to 6 years of age and childhood 6 to 11 years of age. Call 0 to 3 years old infants and young children period, after 3 years old to be mature, is what we call the children. Babies baby is the use of children's products consumers, but not the product purchase decision. The real purchase decision makers is parents, precisely, the mothers. Therefore, the outer packing is particularly important to cater to the taste of the mothers.
the Cenozoic mother is China's first generation of only children, and parents are quite different, the older put great stock in on infant products. While choosing the makeup product key lies in whether to attract the eyes of the mothers. 'It is important to buy products of mothers feel. '
the other size also articles, such as pump of 1000 ml packing, because the baby young, mothers usually accompanied by bath, so using the large capacity of packaging, let mom and baby are used together. Because of life and consumption habits, consumers across the product packaging requirements are also different. The consumers in the north, for example, prefer packing colourful, colourful; While the south consumers prefer the clean fresh colors.
notable is, at present not many companies in the 'children's makeup' packaging design has made new, some for children's cosmetics production enterprises in scientific research, propaganda are not invest too much energy, such as adult cosmetics packaging new design every year, and now the children's cosmetics packaging that sells on the market, both years continuation of the same style, quality and packaging is not so good. Shunde reputation feng a technical engineer said, maybe change the packing in the very great degree is in its form, but the brand difference important started packing. The same rice ', in a fast food restaurant and a five-star hotel price is differ, the sense that gives a person is different. So the makeup tong fluctuation full time is the manufacturer should be considered in the packaging. 'Conversion table packaging printing knowledge
'there used to be a parent reaction towards us, her child to use up our children care products after in a but children think that packaging not good-looking, clamour to come back, you want to change the results the mother had to pour shampoo in our packing bottle. ”。
from which we can realize the importance of children's cosmetics packaging. Children's cosmetics and adult cosmetics packaging materials are exactly the same, but because of the printing and shape difference is very big, let a person can tell at first sight. In cosmetics company said department work, children's cosmetics packaging in terms of design must fully consider the psychological needs of children, according to their psychological characteristics and preferences designed to cater to children's vision, feel the packing of the products. Usually in contrast colour with lovely shape the appearance of the packaging. Cartoon design, shape is the most used in relatively free, arc design with more.
cartoon classes vs. Johnson children cosmetics packaging can be divided into two categories, one kind is cartoon class, another kind is 'j&j' class. The former is to cater to children's love for the lovely cartoon characters, the latter is based on 'j&j' represents the pursuit of simplicity and easy style. Cartoon class is divided into two kinds, one kind is cartoons appear cartoon stars, like 'TOMandJERRY', 'more la A dream', 'SNOOPY', etc.
such as guangzhou longitudinal da cosmetics co. , LTD production of 'TOMandJERRY' is the familiar 'cat and mouse' images of children on the packaging, let children resonate, watching Tom and jerry cartoons, with lovely 'cat and mouse' products. Another kind is ordinary cartoon characters. Li Mingliu thinks, relative to the cartoon type of packaging, packaging can support more j&j products price, because if it's just the cartoon class wrapping, Johnson & Johnson may have not include the general adult consumer groups. And at present there are a lot of children's cosmetics packaging also in imitation of Johnson &johnson, its reason is hope this kind of packing can be recognized by a wider customer base, so as to prop up its price.
mom decided to infant product packaging can be divided into 3 to 6 years of age and childhood 6 to 11 years of age. Call 0 to 3 years old infants and young children period, after 3 years old to be mature, is what we call the children. Babies baby is the use of children's products consumers, but not the product purchase decision. The real purchase decision makers is parents, precisely, the mothers. Therefore, the outer packing is particularly important to cater to the taste of the mothers.
the Cenozoic mother is China's first generation of only children, and parents are quite different, the older put great stock in on infant products. While choosing the makeup product key lies in whether to attract the eyes of the mothers. 'It is important to buy products of mothers feel. '
the other size also articles, such as pump of 1000 ml packing, because the baby young, mothers usually accompanied by bath, so using the large capacity of packaging, let mom and baby are used together. Because of life and consumption habits, consumers across the product packaging requirements are also different. The consumers in the north, for example, prefer packing colourful, colourful; While the south consumers prefer the clean fresh colors.
notable is, at present not many companies in the 'children's makeup' packaging design has made new, some for children's cosmetics production enterprises in scientific research, propaganda are not invest too much energy, such as adult cosmetics packaging new design every year, and now the children's cosmetics packaging that sells on the market, both years continuation of the same style, quality and packaging is not so good. Shunde reputation feng a technical engineer said, maybe change the packing in the very great degree is in its form, but the brand difference important started packing. The same rice ', in a fast food restaurant and a five-star hotel price is differ, the sense that gives a person is different. So the makeup tong fluctuation full time is the manufacturer should be considered in the packaging. 'Conversion table packaging printing knowledge
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