Ceramic packing in the cosmetics and health products packaging application prospect analysis

ceramic packing in the cosmetics and health products in recent years, the application prospect of analysis on the package as the liquor market, with characteristic of Chinese traditional ceramic bottle is also gradually by market value. Ceramic packing in the field of bottles and vase is gradually opened the market. But more than that, the prospect of ceramic bottle packaging ceramic bottle we believe the future will get market in more fields. First of all, in the cosmetic market, ceramic material of cosmetics bottles conveyed out of of primitive simplicity style favored by domestic cosmetics enterprises, also increasingly popular with consumers. Secondly, in the bottle pharmaceutical health care products market. Some health care products companies in order to highlight in health care products packaging high-grade, using ceramic health food bottle packaging is a good choice. , of course, to be able to get breakthrough in other fields, ceramic bottle and there are many technical problems need to break through, because want to cosmetics and health products such as packaging in sealing, permeability, pervious to light and so on various aspects have certain technical parameters requirements, it is ceramic bottle packing in need of improvement.
often run on a variety of competitions, product launches, the author found that the last two years, in the domestic cosmetics brands, in order to get rid of the fierce competition and cause the serious homogeneity situation, quite a number of domestic cosmetics brand began to 'wake up', scramble for market segment, and vowed to do 'so-and-so category China's first brand', such as 'medicine makeup first brand', 'white first brand', 'filling water first brand' and so on, For example here, please don't reserved seats) 。
in the cosmetics store, cosmetics can be subdivided into many categories? According to the guangzhou fu shi DE marketing consultant co. , LTD. , general manager of Fang Zhengyu statistics, basically can be divided into the fashion colour makeup, men care, beauty makeup tools category of 24.
it is important to note that many brands are claimed to be the first brand of a certain category, take this product segments, seeking better pin ability, this kind of phenomenon in the skin care brand is relatively rare. However, the hard to avoid lets the person produces question: which one is the real first?
with the first brand 'so-and-so', seems to make everyone find a gold key to unlock market dilemma, competitive pressure is still big. So relocation, seems to have found the best footnote for the so-called differentiation, actually otherwise.
the domestic part of the brand for the market segment was not sober understanding, are still not jump out of the old pattern of thinking. Even just a gimmick. Old wine in new bottles, hollow.
in early April, hangzhou the sidelines of a cosmetics brand, the author Zhang Bingwu with cosmetics brand marketing experts, when it comes to more and more cosmetics brands with market segmentation standard phenomenon, he thinks brand segment itself shows that we are looking for differentiation, to separate the competition, but must be heavy substance, rather than the concept of secondary hype.
the market is the sum of Commodity Exchange relationship, not only itself can be subdivided, also can create more value. The existence of different consumption demand, but also created a premise for segmentation. However, some segments in the cosmetics industry, will once again to brands into homogeneous circle? Or so, the segment will just 'secondary packaging' stunt?
what is a niche market? Niche market refers to marketers through market research, according to consumer's needs and desires, purchase behavior and buying habits and other aspects of difference, a product of the market as a whole is divided into several consumer group of market classification process. Every consumer group is a market segment, each segment is made up of similar demand tendency of consumers.
market segment is more than just according to the product variety, product line to distinguish, more of a division from the perspective of consumers, is based on the theoretical basis of market segmentation, consumer demand, motivation, purchase behavior diversity and differences to divide. Through the market segmentation plays an instructive role in enterprise production, marketing.
for the field of cosmetics, we through the segmentation, can lead to economies of scale, to absorb more of the passenger flow, meet the needs of different types, increase sales, increase the plateau effect. Now from pure cosmetics store, product promotion, promotion into a category combination. This is to create the demand for segmentation.
here, can't help remind the author of the concept of 'niche' in the field of economics, is to point to those who have absolute superiority of the enterprise did not focus on certain market segments, a company selected a small area, concentrated force into and become a leader, from local to national to global market, gradually formed a lasting competitive advantage. Under the
in that part of the cosmetics brand segment also only stay in the product concept of segment, segment instead of product quality and brand culture. If only the concept of segmentation, segmentation is doomed to be shallow, can not be solved radically 'vexed' brand grow. Segment of the market, therefore, should start from the product quality, in the face of fury market competition, we can be more than a composure and calm.
how not to open the order to 'burn money', 'wine meat' is the enterprise need to think about and research.