AR across sephora beauty makeup industry on the application and make a new pattern

Month, news, LVMH's beauty chain store sephora has announced its AR on the application of Virtual Artist new eye shadow function, iOS users through the application attempts to thousands of kinds of eye shadow. Before that, the application also provides labial makeup and false eyelashes on the function. In the new version of the application, sephora has also added a complete makeup and tutorial, and all comes from sephora professional makeup artist. After choosing a makeup look, users, can be seen in the screen on makeup every step of the way, the screen will be divided into two parts after makeup before makeup. In the last part of this tutorial, the application of the sephora will list a list of product advice, to help users can complete tutorial makeup look at home. For makeup process is similar to some class photo applications, users need to take or upload a photo, eye location and the application of automatic identification. Then, the user can select up to kind of color, and are free to debug to find the most suitable for their own eye makeup. When a user in the camera mode, makeup look like a mirror automatically displayed on the camera, find satisfied with the eye shadow, users have to save this photo to 'My Looks' and share with others. According to the vice President of sephora innovation Bridget, Dolan said the trial makeup applied to introduced last month, the colour combination of its users have tried hundreds of millions of times. In addition, sephora data, vice President of Mary Beth Laughton, said during the month to month, consumers were collected over a SKU, and share the ten thousand photos. Every time, on average, consumers will experience in the application to the product. Thus sephora's heart in the AR on the application research and development, and this, of course, also have a track record. In October last year, according to the makeup market research firm Poshly para - Women aged according to the survey, % of the millennial generation women said that they are more willing to buy those products in beauty makeup tutorial. Laughton, sephora think Virtual Artist to buy process more efficient, more intuitive and more interesting, and also did the application. It helps consumers more quickly find the right color number, still have the effect of environment at the same time. Sephora Italian general manager also said that the technology not only saves the customer to try makeup completely, also help sephora save the cost of samples and makeup tools. Besides these advantages, the trial makeup application also bring more possibility for beauty makeup group, such as never the cat's eye makeup of women is not to go to try professional eyeliner brush, and this is more likely to occur in a single operation more simple applications. And, in addition to sephora, estee lauder, l 'oreal, shiseido, Watson that has brought the AR try makeup application, the function is not the same but also all, visible the popularity of this technology in the beauty industry. However, there is the personage inside course of study objections are put forward. Consumers may be launched in early because of curiosity to try, but the experience of colour makeup is not just limited to the integral effect of the colour in the skin, also include skin feeling, durability, whether dizzy makeup, etc. And the experience of the flushing effect makeup products will be more real. So, although many beauty makeup industry higher-ups trying, AR technology can be born beauty makeup industry trend remains to be seen. Editor: huang rui