Air for the first time in facial care than non-native brands

Nielsen research report shows the cosmetic market in China is changing. In the first half of this year, personal care category, local brands to % of sales growth rate achieved % share, surpassed the non-native brands for the first time. In the first half of the passers-by in the form of, also let us to local brand's renewed hope. Since the last century s, procter & gamble and unilever, after entering the Chinese market with its powerful marketing ability, mature channels and diversified products dominated the cosmetic market in China. Since then, domestic local cosmetic brand has been in extrusion, in three or four line city struggling to survive. This year's global cosmetic giant procter & gamble handed over a disappointing report card, in the first quarter profit decreased. %, drop in revenue, especially for cosmetic consumer goods sector fell the most severe. By contrast, the weak local brands have achieved good results. Shanghai jahwa, according to the latest level 3 report to the total revenue reached a month. One hundred million yuan, increased. %; Net profit is realized. One hundred million yuan, year-on-year growth %. And hundreds of birds current daily chemical co. , LTD. , marketing director is introduced, its total sales this year can reach one hundred million yuan or so, it would have been unthinkable in the past. Hundred birds current recently for $ten thousand won the 'Chinese good voice' the second pillar wang, domestic brands are up to grab market share, the cosmetic market in China is quietly changing. Hope that one day, our strong local brand can stand in the domestic market in power to win. Edit: jingjing