A new reduction tide impact local brands estee lauder cosmetics amore after follow up

Every by reporters min-jie wang by editors Zhao Qiao in following years, after a wave of cosmetics price, a new round of price boom has begun. Date of journalists from South Korea's largest cosmetics enterprise amorepacific ( 。 ,。 ,。 %) Group China has learned, it will be from (date) (month) (year), the orange, innisfree, yidi house, snowflakes show four brands cut % % to the retail price of an item. One of the reasons is the response on the adjustment of cosmetics import link tax notice. Is at the end of last month, estee lauder confirmed, since (date) (month) (year), company's brands include estee lauder, clinique, charm can be adjusted, barbie wave lang will be part of the make-up and sweet atmosphere the suggested retail price of the product. Multiple brands have reduce the price according to the amorepacific China to give to a statement released its specific reduction of products and the corresponding drop respectively: the star products of the orange breasts are a drop of water overflow isolation %; Innisfree classic life lasting liquid eyeliner, eyebrow pencil and automatically triangle and soft cream honey lip balm price respectively %, % and %; Yidi house of sweet and tender lip is sweet, pure natural dye cream and sugar qiao eyebrow beauty nail polish price %, % and % respectively. In addition, its mining light soft powdery cake will reduce the price of the snowflakes show %. 'This pricing are mainly affected by the import tax adjustment of the product. 'In response to a reporter for the rest of the brand and the product does not pricing, amore China said. In its dream makeup, for example, it said this brand of domestic products, almost not be affected. To (date) (month) (year), the Ministry of Finance published a notice on the website, the decision from the month, the cancellation of ordinary beauty, decorate class cosmetics to impose consumption tax, will 'cosmetics' name of tax items changed its name to 'high-end cosmetics'. Collection includes high-end beauty, decorate high-grade cosmetics, skin care cosmetics and complete sets of cosmetics. Rate is adjusted for %, import links consumption tax by the original also downgraded to % %. Immediately after the notification out, cosmetics group l 'oreal said it would cut related products prices. However, its that time did not disclose the specific product and reduction. June 21 in the afternoon, l 'oreal China to the 'daily economic news' reporter said, cut the price of the product includes brand lancome, giorgio armani beauty makeup, yves saint Laurent beauty makeup, and the adjustment scheme was implemented from (date) (month) (year). After the l 'oreal, late last month, the same as the cosmetics giant estee lauder announced a cut in the price. The price of goods includes the estee lauder companies owned by estee lauder, clinique, incarnate, barbie wave lang, Joe which commodity brands such as cosmetics and fragrance category, involving multiple SKU. Whether the wave of price cuts and follow up, the reporter interviewed Japan senior hall and the south Korean cosmetics brand MISSHA ( Mystery yet) Aspects, the former said temporarily haven't, the latter did not respond. Impact on local brands reporter noticed that the price adjustment each big brand products more gathered in cosmetics. In the industry point of view, in addition to response to the tax adjustment, has nearly % gross margin of colour makeup, have big price cut space, cosmetics consumption tax adjustment, make-up or could usher in a new round of price boom. In fact, in the cosmetics industry has experienced a wave of collective pricing. (date) (month) (year), our country began to lower part of the clothing, shoes, boots, protect skin to taste, diapers and other consumer goods import tariff rates, among them, the skin care products import tariff by reduced to % %. Since then, including l 'oreal, estee lauder giant announced pricing rules. In the industry point of view, the relevant tax cut is one of the reasons for the trigger foreign cosmetics price cut, only for the time being, cross-border electricity and overseas online shopping market is still in the stage of rapid development, also makes the cosmetics increasingly transparent price system, foreign companies have to adjust the price in China. China has become a major cosmetics brand will compete for the important market. CIC burning consulting knowledge founding partner Jiang Lei tells a reporter, cosmetics retail sales growth in China is controlled in %, and traditional cosmetics giant growth in the United States, France and Japan and other countries are in a % the following. In many foreign brands are overweight under the background of the Chinese market, domestic brands have hit. In China's cosmetics market, the public brand sales share occupy the main body. Based on this, Japan expert jian-jun feng believed that in the foreign brand price reduction tide, compared with l 'oreal, estee lauder, price more populist Korean makeup brand price more influence of local brands. 'Emily ( The highest) Pricing to %, which is rare in history, was its relative l 'oreal prices such as space is limited. 'The analysts said, a new round of pricing and channel challenge will trigger a deeper' terminal street ', to be good for consumers. Editor: huang rui