Women buy skincare products mainly related to emotion

By the investigation can be seen that, regardless of age, women each year, spending a lot of expenses on the skin care products, in addition to the cause of the skin, what is the charm to attract women to do so? Recently, nut shell network, according to a study released the cause of the woman to buy skin care products mainly related to emotion. This research mainly studied the users face creams and lotions. The study from a university in Spain. Scientists are a random sample of personal investigation to old age women, they need to use to evaluate the curative effect of functional and emotional to protect skin to taste, and give them to the satisfaction of the products. Results show that when the skincare brand can improve consumers' positive emotions, consumers have the highest satisfaction. And, from the Angle of function, the study found that cosmetic and the design of the container ( Good-looking, can let the product or brand looks more high-tech and unique) It can also influence consumer choice. In reporter survey of some beautiful women, they also expressed the same view: protect skin to taste the effect about the same, and bring them happiness, may is the shopping experience. 'Just like buying clothes, when depressed, sweeps money will bring women a sense of happiness. 'White-collar liu said. Editor: huang rui