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Why don't you design the customers think of the packing with visual impact
by：Lisson
2020-11-17
Why don't you design the customers think with visual impact packaging why couldn't you design the customers think of the packing with visual impact
to have this experience, when you are racking their brains for the customer design packaging show it to the client, the client may see would say: 'well, although the design is good, but I still seem to lack some visual impact! The word '
' visual impact ', I think, like 'high-end, atmosphere and grade', but customers don't know how to tell you what he wanted to design ( Or don't know how to improve your design) By these words to express his dissatisfaction, with the result of your design specific what to do? What's the problem? How to improve? And no clear directivity. If lack of experience designers, often don't know what to do, not only target to redesign. It is as if someone asks you 'are you busy recently, making it easy to you answer him 1: ok. Ok, what is busy or not busy, and no clear.
in general, the customer is not understand design major, please the designer's purpose is to solve the problems due to don't understand the design. So when customers expressed dissatisfaction with the result of the design, we will analysis the reason behind the customers are not satisfied with the results of, at the same time, we also want to the results of our design.
but if since the beginning of the design you have studied the following five questions, maybe you won't get to the customer don't think of 'visual impact' packaging design.
a, for competitors who is
the goods in the supermarket are ling lang see everywhere, your products will eventually on which shelf, indirectly determines your brand will be and who go to competition.
for example, if you are doing a honey product packaging, it is likely to be in the supermarket after three shelves:
1) honey zone ( Compete with other brands of honey)
packaging design should emphasize the difference between with other brands, such as origin, variety, grade and other local special local product area (
2. Compete with other local products, such as jujube, persimmon, etc. )
representative should focuses on brand packaging design, such as regional culture, such as
(3) health class gifts area ( Compete with oatmeal, walnut powder curing gift)
packaging design should be the main emphasis on gifts and health functional
( PS: of course this is just an example indicated, do not rule out other cases. )
so, product sales in the field of which shelf, it determines your competitors and your consumption of is who, at the same time also determines your packaging design form and design where the key problems need to be solved.
2, increase the odds of products was found
designer has a common fault, design a project, the first is thinking.
work thinking to design projects, will always take as the designed results should I work to play, to get to winning in the first dimension of thinking. But not for the purpose of our packaging design competition award, but in order to help the brand to sell goods.
to sell the goods have to go to a terminal sales environment observation, the primary problem is to think, in the same shelf, I design how the product first discovered by consumers. Only discovered by consumers, is likely to produce purchase; If the product packaging can cause consumer attention, also how can expect by consumers to buy? Conversion table packaging printing knowledge
to have this experience, when you are racking their brains for the customer design packaging show it to the client, the client may see would say: 'well, although the design is good, but I still seem to lack some visual impact! The word '
' visual impact ', I think, like 'high-end, atmosphere and grade', but customers don't know how to tell you what he wanted to design ( Or don't know how to improve your design) By these words to express his dissatisfaction, with the result of your design specific what to do? What's the problem? How to improve? And no clear directivity. If lack of experience designers, often don't know what to do, not only target to redesign. It is as if someone asks you 'are you busy recently, making it easy to you answer him 1: ok. Ok, what is busy or not busy, and no clear.
in general, the customer is not understand design major, please the designer's purpose is to solve the problems due to don't understand the design. So when customers expressed dissatisfaction with the result of the design, we will analysis the reason behind the customers are not satisfied with the results of, at the same time, we also want to the results of our design.
but if since the beginning of the design you have studied the following five questions, maybe you won't get to the customer don't think of 'visual impact' packaging design.
a, for competitors who is
the goods in the supermarket are ling lang see everywhere, your products will eventually on which shelf, indirectly determines your brand will be and who go to competition.
for example, if you are doing a honey product packaging, it is likely to be in the supermarket after three shelves:
1) honey zone ( Compete with other brands of honey)
packaging design should emphasize the difference between with other brands, such as origin, variety, grade and other local special local product area (
2. Compete with other local products, such as jujube, persimmon, etc. )
representative should focuses on brand packaging design, such as regional culture, such as
(3) health class gifts area ( Compete with oatmeal, walnut powder curing gift)
packaging design should be the main emphasis on gifts and health functional
( PS: of course this is just an example indicated, do not rule out other cases. )
so, product sales in the field of which shelf, it determines your competitors and your consumption of is who, at the same time also determines your packaging design form and design where the key problems need to be solved.
2, increase the odds of products was found
designer has a common fault, design a project, the first is thinking.
work thinking to design projects, will always take as the designed results should I work to play, to get to winning in the first dimension of thinking. But not for the purpose of our packaging design competition award, but in order to help the brand to sell goods.
to sell the goods have to go to a terminal sales environment observation, the primary problem is to think, in the same shelf, I design how the product first discovered by consumers. Only discovered by consumers, is likely to produce purchase; If the product packaging can cause consumer attention, also how can expect by consumers to buy? Conversion table packaging printing knowledge
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