What's the series packaging for? What are the advantages of seriation packaging

1. Expand the influence, form a brand effect. With the continuous development of economy, any kind of selling product, can quickly lead to a large number of enterprises, the same market pouring identifiable differences between products are becoming blurred, of the use value of the products difference was insignificant. If the enterprise also emphasises the characteristics of products, emphasizes the subtle differences between products, consumers will not be approved. Instead the product brand image has become increasingly important. In the brand strategy, developed a strong brand trademark or logo as the main body. 2 it is emphasized the series packaging to highlight its branding. Series of packaging design six grand unification ( Unified brand, brand and unified decorate unified, unified, unified modelling, tonal unity) , to strengthen the visual impact of the products. With the expansion of the social production, social product more and more rich, coupled with increasingly fierce market competition, commodity packaging in terms of advertising will occupy the more and more important position, through the serialization of products can better improve the degree of attention to this product. Due to a set of unified image repeated in goods, make consumers of goods brand, brand, image and so on produces quite impressive. Make consumers immediately noticed the goods not only, more important is left a very deep impression on them, successfully set up the brand image of the enterprise. Foreign cigarette packaging, many are adopted for brand trademark or logo design of the main body, such as marlboro, 555, Hilton, Moore, etc. Series packaging happen a qualitative leap, it is not only in the form of a unified, those who unite is tonal, unified image to regulate those different shapes, different USES and related products, and enterprise management concept outspread vision, make the value of commodity information with unprecedented propagation force. Shaping brand image of the product, the actual is the product of secondary investment, is to improve product added value. 2. Shorten the design cycle, easy printing, saving production time. Series packaging in modelling, text, decoration, color, the unification of the trademark, brand, etc, can shorten the cycle of series packaging design, the design of the save a lot of time, so that the designers have more time for the new product design. In the printing stage, due to the share part of the plate, greatly save the production cost, also save a plate making time. 3. Expand sales, USES the serialized product packaging design of the overall price is lower than the total individual purchase price, such as a brand of cosmetics series, while maintaining the overall design style, the larger container, will be set all kinds of cosmetics packaging, as a sales unit to overall sales. Relatively cheap price can not only attract more consumers to buy, and buy a is a series of products. Buy the increase in the number of factory, on the other hand, each people to buy the number of member has increased. Obviously, the product of the two will significantly increase, so as to expand the product sales. There is a brand of skin care products, it will cleanser, toner, embellish skin lotion etc packing series, designed for complete set of sales, expand the product sales. In the fierce market competition, packaging sales promotion role has become increasingly apparent, package seriation design application more and more get people's attention. 4. Other effects, the change of the diverse beauty, beauty and unified whole; Stores display effect is strong; Easy to identify and memory; To enhance the advertising effect.