Watson new marketing strategy - WeChat marketing

Now have over thousands of stores in China watsons and thousands of members in more than hundred cities, can say, Watson is currently China's largest health and beauty products retail chain. The year before, watsons China officially stationed in taobao mall, open and official flagship store. The last two years, as WeChat, weibo marketing methods, such as watsons vigorously with the aid of new media, constantly explore new marketing tool. In guangzhou there are many large business super, such as swire remit, beautiful square has the watsons main store. Watson of the main business of cosmetics with watsons care products and other brands under its own brand name, such as p&g, Avon, etc. The tianhe district of guangzhou is a lot of white-collar class and Watson in the tianhe district using WeChat, precision marketing, very representative. In years, Watson's guess story section, win the activities of the tiffany bracelet. According to him, as long as the right friends can participate in lucky draw, win the bracelet. Watson requirements within the specified time, to answer the question correctly, can participate in activities, announced the winners on the watsons WeChat. Watson said the hotel, all the above activities by using mobile phones WeChat, this is WeChat marketing a successful operation. This month Watson on WeChat release of information. Needle to watsons members only. Request membership before the end of the month, with the membership card to its stores single shopping more than yuan, and the content have anonymous product, to participate in the lucky draw. Watson also through WeChat, provide customers with the IOS and Android system of mobile phone client online download, and requires WeChat members to share to the circle of friends, let more people to use. While doing WeChat marketing pattern watsons renovates ceaselessly, every once in a while, will introduce a new way of WeChat marketing. Watsons a clerk told reporters that, by means of WeChat extend their reach, also make the entity shop and online flagship store, apple online store, have the effect of promote each other. Edit: note: henan