Sustainable packaging, big names in action

According to the survey, the most luxury cosmetics brands and international brands adopt biodegradable recycled paper, natural resin packaging, plastic packaging or component replacement packaging, etc. , from two aspects of material and structure to consider. Many big brands, from product design links are beginning to consider sustainable utilization and the label. In march, estee lauder agreed to adopt How2Recycle label. How2Recycle label is GreenBlue sustainable packaging federation development of voluntary recycling label. It is based on the British packaging recycling label design, aimed at reducing the us consumer confusion. At the same time its AVEDA brand, from product design link began to pay attention to environmental protection and sustainable utilization, a year can save 1 million tons of plastic, at the same time each year to 35 million tons of recycling reusable materials. And FANCL carton and the specification is used in environmentally friendly recycled paper, container is also can be completely break down the natural resin material. Shiseido, DHC, estee lauder brand is take the weight is light, price is favorable alternative to support environmental protection, product and special box of separate sales, consumers with direct put on new powder can be used again. Pan ting become the pioneer of the industry in the plastic packaging plant. 'to sugar cane as the raw material of plastic packaging with our natural wash protect series products complement each other, meet consumer pursuit of natural philosophy, and use the way of sustainable development,' Hanneke Faber p&g global vice President and said pan ting, head of global brands. It is understood that the plant package contains derived from sugar cane made of plastic, the use of natural renewable material its significant environmental benefits, it will reduce fossil fuel use by 70%, and compared with the traditional oil source plastic can reduce 170% of greenhouse gas emissions per ton. Procter & gamble's long-term goal is to all its product lines to promote use of 100% renewable materials. In addition, Shiseido also participation into the development of biological plastic packaging.