Stores in the United States found that return it can become a business opportunity to make a fortune
by:Lisson
2020-11-25
Author: LanLianChao anyway as long as man is here, what is right.
A feast of excessive consumption of consumers will easily happen, wait until after wake up, can set off a wave of return.
Many people think that trouble, but in fact this is also a good chance of merchants have secondary sales.
First take a look at how much U. S. retailers processing returns.
Last year, according to the national retail federation, years return amount reached $, about % this year holiday goods were return, and the return rate of network orders may be three times as much.
The national retail federation reckoning holiday sales (
Exclude autos, gasoline sales and restaurant income)
Month this year and month a total of $, this means that nearly $goods will be returned to the businessman.
Merchants processing returns cost is not low, according to trade magazine the Inbound Logistics of data, the retailer's sales have % to deal with a refund.
Then let's take a look at how you use to return it to do a wave of business.
Business is the premise of the 'real return,' at this point, no entity shop of pure electric business is bad.
Most americans found that online purchases are directly returned the entity shop, this brought a new wave of potential traffic for merchants.
Penny department store in the United States, there are more than % of the online returns are directly back to the store.
, according to the penny department/return customers will probably $to spend in the store to buy something else.
The kohl's spokesman said about half of the customers will be in the store to return to buy a commodity.
A lot of chain, take this good chance to make the marketing.
For example A & amp;
F, Hollister and NPC marcus new department in the early spring, other shops in performance, general won't be a good month to arrange more shoppers to entertain customers in the shop, and to provide vouchers and coupons to attract eyeball.
It is estimated that this year's Christmas after a week's turnover to % of the whole year holiday sales, about the same as last year.
The online retailers?
Amazon, for example, the benefit from the customer returns may not be so many, but many electric merchants tips, too.
Many promised return mail free electricity chamber of commerce and then return to some secondary sales of goods logistics company, fedex and UPS will help business to deal with some return after Christmas.
Online luxury shopping net Gilt Groupe in this month also tried a method.
Consumers can return to the saks fifth avenue (
By Canada's Hudson bay company purchase)
, with more than/consumers choose Gilt Groupe returns in exchange for a saxophone score.
But it all looks as well as physical stores return 'really'.
London Westfield mall and start-ups Happy Returns to create the entity shop online goods of services.
Now there have been two California Westfield installed return bars network, in the United States and other stores also use a similar service.
The return of the system can handle from second-hand clothes trading platform Tradesy Shoes of Prey, and bigger sizes, custom shoe company women's electricity Eloquii returned goods.
Editor: huang rui
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