Shaping product packaging is shaping brand value!

by:Lisson     2021-04-07
Information summary

The product and the plastic bottle packaging are not separate, but integrated. Only the outer packaging can leave an impression on consumers before buying. Secondly, the products on the market can be sold at high prices because of the power of the brand. Branding and packaging...




The appearance and quality of pet plastic bottles determine the corporate brand image. Although many cosmetics and cosmetics companies understand this truth, in order to strictly control the cost of purchasing pet plastic bottles, the plastic bottles have poor texture and uneven thickness, and the health and safety of the products are worrying. Consumers’ first impression of products is inferior quality, counterfeit products, and so on. Seriously affect the promotion and sales expectations of the corporate brand.



In the market, in order to save costs for some plastic bottle manufacturers, some small companies have already developed a method of hydrating plastic bottles, striving to reduce the production cost of plastic bottles. In fact, this method has two problems. The first of course is that the plastic bottle has a very bad grip and poor quality. Regardless of the product itself, this user experience will ultimately affect the consumer experience and ultimately affect the product promotion effect.








Please note that the product and plastic bottle packaging are not separate, but integrated. Only the outer packaging can leave an impression on consumers before buying. Secondly, the products on the market can be sold at high prices because of the power of the brand. Branding and packaging are inseparable. Excessive compression of the packaging cost of plastic bottles, the quality and appearance of plastic bottles are difficult to compete with plastic bottle packaging of other products, and customers have already ruled out the poor hands-on experience when choosing. Therefore, manufacturers should pay attention to the quality of plastic bottles. A brand is like a person. The packaging is external, and the product is internal. Before understanding this person, you must first start with his appearance. When you are interested in his appearance, Will continue to understand the inside of this person. On the contrary, if his appearance is very embarrassing, then the number of people who want to continue to know him will definitely be greatly reduced.


In other words, if you want to promote products effectively, you should not ignore the important role of plastic bottle quality in product marketing. Cosmetic packaging material packaging reminds everyone that shaping the outer packaging of the product is shaping the value of the brand!



Focus on the customized production of cosmetic-grade plastic bottle packaging, and have a one-stop automatic production line from raw materials and finished products to ensure the safety, stability and controllability of cosmetics. It is a long-term partner of several well-known domestic cosmetics companies such as Chubang Cosmetics, Jiahao Cosmetics, Shenghetang Cosmetics, and Tianhe Cosmetics. Welcome to customize all kinds of pet plastic bottles, wide-mouth bottles, cosmetic bottles, water and dairy bottles, oil bottles, etc. To find cosmetic packaging materials for packaging, professional and more reliable!







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