Set off again with new channels for cosmetics consumption
by:Lisson
2020-11-27
Some data are given here will be directly, through data can explain some problems: the gf retail index increased in this year.
%, but declines to growth.
Pp, rose up.
pp。
And now the country's large sales businesses contrast, while retail sales growth.
%, but still fell by more than ten pp.
So from the category, in addition to gold and silver jewelry is affected by a certain, the cosmetics industry is also due to the bad performance decline, and other goods to present different degree of rise.
Can learn from the cosmetics industry, our country is the world's second big consumers cosmetics, now has surpassed Japan, because of the urbanization and rising disposable income, coupled with the per capita structure has changed, as well as consumers of cosmetics use habits change, has still maintained rapid growth.
And skin care products has accounted for more than half of the cosmetics market in China, very accord with people's consumption.
Maternal and infant cosmetics in just a few years, is developing very rapidly, has now become the fastest-growing segment of the market.
Even if the concentration of five sales channels appear very stable at home, but this pattern has a bigger change.
So to supermarkets and department stores as one of the main distribution channels of cosmetics industry, has a tendency to decline, and the online shopping is rising trends.
And Japan and South Korea drug stores, direct sales and store compared to channel way, actually has a very big difference.
It shows that different countries consumers has different aspects.
Due to the difference of channels, but also used group or the difference of consumer shopping habits, let the brand dealers must see this.
So please investors, businesses or consumers, must focus on some domestic famous brand, high quality stocks or consumer products of the leading enterprises, these enterprises will be worth to investment.
At the same time, in any industry of consumer goods is changing at any time, so if you want to invest in an industry, must to find out in advance.
Edit: wang: Beijing
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