Series packing of creative strategy

Were reviewed in terms of advertising, creative is a kind of thinking activity, in the case of advertising planning and commercial creative design and advertising, product marketing the products of a necessary forms, with the scientific and programmatic modern advertisement plan, make creative packaging design is no longer as before 'imagination' optional and for, to become a more rational, more scientific creation steps. It is a kind of rules to follow, the activities of the strategy to tell. It needs to breakthrough thinking habits impression and constant mental set, from the point of thinking to divergent thinking, more thinking. Good at situated, send a development thinking, learn to use horizontal thinking and vertical thinking, positive thinking and negative thinking, to make the train of thought more open, more agile, and at the same time of divergent thinking to grasp dialectical law of thinking in images and logical thinking, give full play to the imagination of the designers, make packaging design more rich individual character and originality. It, to follow the creative strategy: the target series packaging strategy often only for a brand, a range of consumer groups, in order to achieve specific goals, strong pertinence. Target too much, too much packaging advertising tend to fail. Communicate strategy packaging text, graphics, avoid vague and too abstract, otherwise not conducive to the transmission of information. Want to pay attention to the packing of advertising creative communicate effectively. Appeal strategy in the limited space in the space and time distribution of an infinite amount of information is impossible, the series packaging design characteristics of the main appeal this enterprise unified image, the image of the product, quality, features and advantages of the main information products through concise, clear, moving visual image, make its reinforcement, in order to achieve the purpose of effective communication. Serialization of personality strategy to brand personality. The brand series of different, in order to leave deep impression in the minds of consumers. Brand strategy put commodity brand cognition on important position, and strengthen the commodity name, brand, for the moment that the persistence of vision, strengthen by means of series product packaging, timely, appropriate repetition, to strengthen the public impression of the brand.