Quest for procter & gamble Hong Kong digital media business

P&g has appointed Razofish responsible for herbal essence of ica road brand one-year digital management business, and for Pampers brand launched a digital campaign, two tasks for the Hong Kong market. According to the source, procter & gamble in March for its herbal essence of ica in Hong Kong road, Pampers and organized a tender Whisper brands. The agency, the marketing, Tribal DDB and DiJie participated in the bidding of these tasks. A agency insiders said the Pampers ever cooperation with DiJie, in the past. Palmer's ansel's digital marketing agency known as the marketing for p&g Whisper brands account recently. In march, a review of insiders pointed out that p&g's bidding for the Hong Kong institution is very important, because the global economic downturn means that should decrease the opportunity of the market. 'Everybody in the competition of procter &gamble this big customer: it is a unique opportunities in the desert,' the source said. An agency insiders said the agency last month in the bidding process of Pampers began working with ica the bidding work of the road.