One hundred 'vive' luxury is first store location peace hotel again

A delicate Shanghai yuefen brand poster, a pair of sisters look women dress looks, opened the old Shanghai a dusty memory. It is represented by the Shanghai jahwa's predecessor - — — Wide raw line was founded in the qing guangxu years makeup brand 'two sisters. The reporter learns yesterday, in silence, more than half a century after the established cosmetics 'vive' change to return to Shanghai takes high-end course, plan the earliest in the peace hotel opened the first store at the end of this month. 'Two sisters born in the year, founded by wide raw Feng Futian, founder of the line, the first shop in today's nanjing dong lu, fujian middle road. Years, its brand 'pink cream' in the United States won the gold medal on the panama expo held in San Francisco, Paris fashion at that time also use 'Vive' ( Meaning of acme) A word to describe this kind of cosmetics from Shanghai. Years, 'vive' cold cream, perfume, hair hair tonic, toilet water, and nine varieties was identified as domestics. After the founding of new China, through public-private partnerships, such as change of Hong Kong born wide line Shanghai branch Shanghai jahwa merger in cosmetics daily necessities, such as Hong Kong wide line headquarters continues to run. After 40 or 50 s last century, the 'two sisters gradually fade out of Shanghai. To return to Shanghai's new 'two sisters named' ShanghaiVive 'in English, on the positioning change takes high-end course, aimed at international premium brands such as chanel, lancome cosmetics, strive to become the first domestic cosmetics brands. The first listed on the Shanghai products include skin care, make-up, perfume, etc, the reporter in 'vive' web site to see, now sure jade facial cream, night launch of the Shanghai perfume, pink cream, raise colour flower dew, cordate telosma attacks five products such as soap, all products have been reworked. In order to make fashion luxury brands, new 'vive' has replaced the design style, bright red transparent glass bottles, full of mysterious breath of black cap and graceful body curve, quite old Shanghai aristocratic breath.