O ye get IDG three hundred million investment, fu, beaver family what to do next?

Author: sun shanshan fu want to gain capital power run? It together with the beaver's home to do? On Sunday night, diao ye post claimed that its creation fu the essential oils and beaver family together obtain one hundred million yuan investment, led by IDG capital, ding investment and, at present, the money has to account. According to public information, who grew up in the oil of essence of Tmall brand fu previously did not have information on the finances, by contrast, OO program beaver's home is in the capital and tuyere fuelled growing up. Beaver family founded in years, is a manicurist appointments and door-to-door service mobile APP, expanded to beauty industry comprehensive OO services platform. After founded at the beginning of a year, it successively completed several rounds of financing, dates back to the days before this latest round $C wheel, investors including qiming, light, IDG capital letter. It is worth mentioning that IDG capital has been the beaver domestic investors, is by far the largest institutional shareholders. Now get financing at the same time, both for the future possible intersection of the stage, 'the beaver family consumption of huge amounts of cosmetics are fu can perfect supply. 'Eagle ye is introduced. But he also noted that in addition to himself, fu and beaver home all by their respective teams operating alone. Last year, on the other hand, l 'oreal China's former vice President Jackson zhang to join fu, in the brand upgrade and channels to expand both concentrated, has been interpreted as he took office after two of the most important task. Today, fu the first accept capital investment, probably has to do with them. Fu want to gain capital power run? In ten months, Jackson zhang our President fu the essential oil has made a lot of change, and even began to 'doing nothing', taking the category extension of essential oils, for example, in the internal incubation makeup new brand, and web celebrity Hu Xinshu joint marketing. And in addition to facial ministry skin, fu the products involved in bath, body care, men, cosmetics, facial mask and so on, have a SKU. Earlier this year, fu is hatching a shang dynasty operating companies, undertake 'outside' beauty makeup of women related products business, is now with the kitchen utensils and appliances brand Joseph Joseph lighthouse, notebook brands Germany and the water of the high-end brand nail polish mermaid reached cooperation. Fu oil CEO Yang Yin said, 'generation operations on the one hand can brings to the team more talent reserves, on the other hand can accumulate more electricity data, formed between multi-brand business closed loop. 'And on channels, in addition to online channels, fu also has an offline shop at present. , according to Jackson zhang fu the offline channel expansion over the last year remain stable, 'we need every store out is good, on behalf of the new retail channels of typical combination, represent different consumers value different channels. 'Part of the financing will invest in channels on the further expansion of the' next, fu the channel expansion, which will be in the online and offline synchronization. Editor: 'huang rui