Men make up gradually popular ( Economic perspective)

In recent years, more and more men to join the chorus of skin care, beauty makeup, and even plastic, invested heavily to build their own 'face project'. In the early years, reports of men's cosmetics market is, according to ninety percent of men will be used, including skin care products, cosmetics; The British often make up half of the men. A recent survey showed that south Korean men every day on average use. Kind of cosmetics, south Korean male cosmetics market scale is about. Trillion won ( About one hundred million yuan) 。 In fact, the male beauty of an ancient. In China, men make up in several dynasties. Wei-jin period is for man 'skin such as grease, lip match point, zhu month under the white jade'. In ancient Egypt, to pharaoh, and on down to the people, and will draw eye shadow, cream, in addition to beauty, also has a sunscreen and religious factors. Due to start small, male cosmetics market is experiencing rapid climbing stage. Market research firm euromonitor consultation, according to the years, the global men face cream, lotion and creams and other products consumption $$, of which Asia accounted for %. A U. S. investigators said the man with primary care market is expected to the year at an average annual. % of growth. This is not individual phenomenon in some countries and regions. In such as Japan and South Korea has a male beauty 'traditional' countries and Europe and the United States economically developed regions, cosmetics sales has always been outstanding; In some emerging market countries, along with economic development, male cosmetics sales by leaps and bounds in recent years. In China, for example, in the Chinese male personal care products sales growth points, higher than the overall % increase. From the market level, men's cosmetics market boom, in addition to the 'lipstick effect' under due to the recession, and the cosmetics brand to develop men this potential market. For example, in marketing, estee lauder on a large scale structure adjustment, set up the department of men's skin care; L 'oreal's biotherm launched for men BB cream; Dior makeup brand, Mac and other traditional also pass the advertisement publicity, let men to accept 'the brand of cosmetics is not only for women' this concept. In terms of channel, in the past years, the global cosmetics enterprise merger has launched more than time, market layout to be more perfect. In addition, the development of the electricity to the person who isn't willing to go to store the men choose to protect skin to taste the counter, provides the more convenient purchase channel. Amazon recently, according to a report published by China in male skin care products in the amazon sales continue to rise, some hot men to protect skin brand sales than tripled. According to the l 'oreal in the first half of earnings data, its growth % electricity sales channels. Focus on working with electricity, optimization of its own brand sales site, also became a cosmetics enterprises 'required courses'. The recent popularity of a lip gloss color is called 'male', is said to be coated with the color of the lipstick can reap the hearts of the men. Perhaps men's skincare market will also be like 'cut male', in the nets more love man, successful in their pockets, also can bring a bright spot to boost the economy. Editor: huang rui