Mask is the most beautiful time is to: domestic brands dominate wechat business crisis of confidence

Author: alick Chen Pengli this is the best of times, is also the worst of times. 'Daily economic news' reporter visited the market found that after the words of a tale of two cities by dickens's classic work on domestic mask is particularly appropriate. Recently, l 'oreal bought by a local mask 'king' beauty mask namely payback of less than one hundred million yuan, down sixty percent compared to the same, all eyes to focus on domestic mask. But reporters found that sales difficulties encountered the mask in the United States, the royal mud fang, a leaf, and hundreds of birds current domestic brands such as the rise of growing lead China's film of face of the market. Annual market size of hundred reporters from the British Westminster information consulting company to obtain a report found that by the end of the year, China's total retail sales of the mask. Million dollars. In view of high permeability and mature habits mask sales growth will slow. In the future, the market will continue to maintain double-digit growth, while sales growth, but the product extension and high-end will drive sales rise. Specific to the brand, has been leading domestic brands mask market growth. The British Westminster referred to in the report, the United States after the facial mask bought by l 'oreal in market share fell, but the royal mud fang, damned, best sparrow, domestic brands such as antelope and a leaf dominate the online channel. A domestic beauty makeup also told reporters that the relevant person in charge of electric business platform can be seen as the upgrading of consumption level and the 'after' gradually become the subject of consumption beauty makeup, beauty makeup consumption present a 'fast fashion' characteristics, the characteristics of the beauty ZhuangXin brand acceptance is higher and higher, to the United States makeup brand replacement frequency is changing fast, it is beneficial to the development of domestic brands. Statistical results also point to obvious industry data, women are more willing to spend money on the face. Online film of face of the market in years, yuan low-cost products less than % share, forward half an year, the figure is still in % above; And ~ yuan RMB and end products in the middle to high-end product market share more than %. The director also said the company's most expensive film of face of single chip in the yuan, sales can also. British Westminster is in the report pointed out that the mask has been integrated into the Chinese female skin care process, the basis of brands have the opportunity to launch with a specific function or for specific parts of the new product line. By years, China's film of face of the market capacity will reach one hundred million yuan. Wechat business confidence crisis challenges behind industry expansion, wechat business brings the trust crisis is also make face film industry hard challenge. Had a industry revealed to the media, ten thousand yuan can invest in a film of face of the brand, face film production cost is low, the cost of single one-sided film even lower than yuan of money. Guangzhou a mask manufacturing enterprise product development department, told reporters, head of the previous three years, as long as the development of a film of face of the brand, in channel a little promotion can make money, the guangzhou baiyun district also focus on the cover face film industry chain of the participants. After CCTV exposure of the circulation in the circle of friends 'poison mask' still scares some consumers. Reporter in the interview process also heard some dealers regrets, now sold mask is not as good as that of some brands pin can only rely on cheap jilt goods drained, and straight out of the market. Skin cosmetics co. , LTD. , sources told reporters, now face film is as good as they used to be sold, even for the agency of the production workshop cleanliness indicators such as clear standards, for formal enterprise is both opportunity and challenge. In the regulatory norms market at the same time, face film industry production input is the upgrade. According to the controller introduces, on the market most mask manufacturers are semi-automatic operation, filling, sealing, fold membrane equipment investment in ten thousand yuan, full automatic operation of equipment price is higher, single machine is ten thousand yuan of above. Senior marketing planner zhi-dong huang also thinks, at present the film industry has serious excess, competition is intense. ~ in wechat business selling hot scene attracted a large number of merchants in the mask mask industry. 'The barriers to entry is low, as long as there are cosmetics production license (all Can) Sell face film, in fact, the market demand is not so much, face many haven't wechat business sells to consumers hand, move the library phenomenon is more serious. Editor: 'huang rui