Market research: cosmetics new logo old weather
by:Lisson
2020-11-27
(date) (month) (year), 'cosmetics identity management stipulation' effect.
Confirmed in toothpaste, bath and other articles for daily use belongs to category of cosmetics, and ask the logo cannot appear vague annotations in the cosmetics, must indicate all cosmetics ingredients, 'efficient, antibacterial, anti-wrinkle' and other words are disabled.
More can not express, implied medical effect.
Face just the implementation of the new rule, zhuhai cosmetics market situation how?
Recently, the reporter visited the rock some cosmetics market.
An interview, the reporter found that cosmetics label does not conform to the new rules of phenomenon is very common in shopping malls and supermarkets in our city.
Such as new regulations prohibit using a false exaggerated expressions in the label, cosmetics sold on the market at present and in the cosmetics these exaggerated expressions are still can be seen everywhere.
A store of cosmetics counters in zhongshan street, the reporter sees, some acne removing products with sterilization, detoxification, etc.
Some imported cosmetics also exist this kind of phenomenon, such as l 'oreal products are the 'anti-wrinkle' directly to be used on the product name.
Same as disable word 'containment', its usage is also high, suitable for oily skin cosmetics almost all marked 'containment'.
When reporters asked about the new rules, most of the sales staff said don't know.
Reporter also came to a supermarket cosmetics area, see a few toothpaste and bath production date, shelf-life, batch number and so on, but there are marks all ingredients table products is almost none.
Many printed on product packaging 'plant essence', 'natural extract', 'ocean mineral composition', 'natural plant formula', etc. , contrast 'all cosmetics can not express, implied medical effect' of the new regulations, these products do not conform to the requirements.
The reporter saw a well-known brand of toothpaste, is clearly write: 'help improve bleeding gums, sore gums, oral ulcer, gingival recession, periodontitis, bad breath.
'Interview, the reporter also found that most people know very little about today (date) (month) (year) from cosmetics new rules.
A woman is picking cleanser said: 'I buy cosmetics at ordinary times, basically see the price, no attention to ingredients.
Now know, pay attention to in the future.
'' the execution of the new regulation has to adapt to the transition period!
'A bazaar of cosmetic, cosmetic shelf life for three years or so, the new rules have been introduced, but it was already out of cosmetics in the warranty period still can sell in the market, so now the market is basically the previous old packaging products.
It is understood that originally in China cosmetics label standard is promulgated, in implementation.
New standard issued by the aqsiq 'cosmetics identity management stipulation' take effect from (date) (month) (year).
New standards specify cosmetics in the common tag should use 'all elements' standards, regulations, cosmetics manufacturers have to use more scientific and more accurate annotation, replace the concept of fuzzy, must be marked clearly all the ingredients of cosmetics, and according to the percentage content of the order, from high to low order clear.
According to the regulations, there are kinds of hundred words are classified as cosmetics label labeling language, including: the special effects, thin face, prolong life, improve memory, such as false exaggerated expressions, as well as aseptic, remove scar, anti-aging, improve endocrine and other terms.
Manufacturers in the future as in the packaging of cosmetics to write 'anti-wrinkle', 'in addition to mites, sterilization, activate cells, promote skin blood circulation, enhance skin metabolism, etc to express or implied medical effect, will be fined ten thousand yuan.
According to introducing, the 'provisions on the cosmetics is defined as' to daub, spray, spill or other similar methods, in the human body,
Skin, hair, nails, lips, etc. )
, in order to achieve the cleaning and maintenance, landscaping, modifications and amendments to human body odor, change the appearance or keep a good state for the purpose of the product.
'This means that the toothpaste, shower gel and other everyday items are listed in the cosmetics identity management.
In addition, the new rules set in the sunscreen 'when the SPF value is higher than the measured products, and after deducting the standard deviation is greater than, the biggest can only identify SPF +, and cannot be identified measured values'.
That is, the higher SPF sunscreen with SPF only +.
That means, but higher SPF SPF logo products will disappear.
Experts say: sunscreen of SPF value can meet the needs of the People's Daily prevent bask in, the higher SPF may not be able to achieve more obvious sunscreen, so new rules to regulate is helpful for people to correctly understand the label is prevented bask in a product.
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