Male cosmetic market is promising

Visual era, people pay attention to their image, more and more men are increasingly pay attention to their appearance. Especially for mature men have a decent job, pay attention to the external image and is dressed up, is the most important way to highlight social status and fashion taste. Under this trend, more and more male cosmetic products arises at the historic moment, men become a hidden huge potential market. Men to open the market, should also enhance the popularity, to advocate the new consumption concept. Through the research and development products suitable for men, to increase demand relevant degrees and utility satisfaction. Through the integrated marketing communications, to improve product brand advantage difference degree and consumer loyalty. The overlord punch professional men wash protect series, is the local brands to the male high-end market by a strong shock. For this purpose, the overlord ready, year, CCTV - overlord choice Evening TV strategic cooperative enterprises for the first option, highlight the overlord man shampoo and hair care new product series. This experience is based on years' Chinese traditional medicine anti-dandruff shampoo and hair care product line and the thatched cottage raise colour skin care products based on the success of the promotion of Chinese herbal medicine. Years, bullies on the CCTV - The evening advertising, the product quality, unique appeal to consumers, effectively promote the new products listed and promotion. After go on successfully listed in Hong Kong, bawang group vigorously implement the brand strategy, overlord men's launch is the overlord of multi-brand strategy.