Make language and culture 'brand system'

Make language and culture 'brand system' brand of 'system of language and culture,'

a commercial society, so we always have a variety of opportunities to take a new brand into people's life. This raises the question of clients often ask us: 'you how to brand name? What is your operating process? '
in our working process, usually for a new company, new product name is an indispensable link, this is also a let a person struggle, struggle the snag. May put the whole thing is becoming more and more complex catalyst is both simple and rich dilemma, and whether the company or product. That are taken now or get a bunch of 'name' inventory has become a business, the name of the most interesting are already being delisted.
when you stop to really think about it, you will find a name that explains how important it is for you: the content of the product unique selling point, define your business, put you in a particular category. Even if all of the above functions are a potential driving force behind the brand name, make a person enchanted in the number of functions, if you have the courage to a luxury? Choose a name containing only a single semantic? The truth is that name is not on words, it is far beyond the category of pronunciation, vocabulary.
recently, it happened that we are for the name of a product and the product itself are amazing, it needs a new brand name. We did the standard research, studies the semantic category competitors, the category name. Brainstorming in the meeting, we proposed all sorts of new possibilities, many names very flattering, reinterpret the known, the established meaning, use the font or interesting new spelling, joined the popular word, witticisms, etc. Now we are faced with the problem, also is our problems in a similar case always, is in the earliest stage of the brand, let everyone involved in the enterprise, to find a let everyone identity, all think that the most effective word. We found that the name is very new, but the sound is not appropriate, these names for enterprise is too strange.
I always believe that, as to a brand name to make a decision, if you don't see presented in a visual way, such decisions have obvious flaws. Ideally, the image of the role is to increase the meaning is more dominant. Unique logo fonts, logo, color, which can be hand in photograph reflect with the text elements, their common presents more than one name, full of rich connotation. This is a key clue to changes, correlation and individualized way can completely remove the fetters of a name is only used to describe products, make its performance range extended to the entire brand.
a successful new brand ( Of course, first of all, with a unique product, service, idea do support) Depends on the development of a complete around it 'language' brand building. A brand is composed of a variety of communication tools, language in language level, text and voice is part of the brand language, color, font, logo, icon, illustrations and photographs form, material, texture is refers to the visual brand language components. For a brand, the above are through separate each part design, have their own voice, so in the process of mixing, brand language can in a unique way to eliminate the noise of other brands in the same category. Conversion table packaging printing knowledge