LISSON Launches Heart-Shaped Zinc Alloy Applicator Eye Cream Tube

GUANGZHOU, CHINA – LISSON PACKAGING, China’s #1 squeeze tube manufacturer and a top 10 global cosmetic packaging supplier, today announced the launch of its newest innovation: the Heart-Shaped Eye Cream Tube. Designed specifically for the fast-growing eye care segment, this new packaging solution combines emotional design with technical precision, featuring a Φ19mm ABL (Airless Barrier Laminate) tube available in capacities from 5ml to 30ml, finished with a choice of PETG or PP cap.

The Heart-Shaped Eye Cream Tube is not merely a visual statement. It represents LISSON’s deep understanding of how packaging influences consumer perception, product efficacy, and brand loyalty. In the premium skincare market, eye creams demand special attention. The skin around the eyes is thinner, more sensitive, and shows the first signs of aging.

Therefore, the packaging must do more than look beautiful. It must preserve active ingredients, deliver precise dosage, and create a ritualistic experience that consumers look forward to every morning and evening.

The heart shape itself is a deliberate design choice. Unlike standard cylindrical or oval tubes, the heart-shaped body fits naturally between the fingers, providing a secure and comfortable grip even when hands are moist. 

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From a technical standpoint, the ABL (Airless Barrier Laminate) tube construction is critical for eye care formulas. Many active ingredients used in eye creams — such as vitamin C, retinol, peptides, and caffeine — are sensitive to oxygen, light, and contamination. Standard tubes allow air to enter after each use, gradually oxidizing the formula and reducing efficacy. The ABL structure incorporates multiple barrier layers that prevent oxygen ingress and protect the formula from external contaminants. This means the last drop of eye cream is as fresh and effective as the first. The 5ml to 30ml capacity range covers everything from travel-size discovery kits to full-size retail products, giving brand owners flexibility across their product lines. 

About the Heart-Shaped Eye Cream Tube:
Φ19mm ABL tube | 5-30ml capacity | PETG or PP cap | 1,000+ applicator options available | Fully customizable through decoration, finish, and material selection | ISO, FDA, SGS certified

The cap options — PETG or PP — further expand customization potential. PETG offers crystal clarity with high gloss, allowing the cap to match or contrast with the tube body beautifully. It is also highly resistant to cracking and environmental stress. PP (polypropylene) provides a matte or soft-touch finish, ideal for brands that prefer a minimalist, eco-conscious aesthetic. Both materials are fully recyclable where local systems allow, and both seal securely to prevent leakage during shipping and daily use.

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Beyond the Heart Shape: 1,000+ Applicator Options

The Heart-Shaped Eye Cream Tube is just one expression of LISSON’s broader capability in the squeeze tube category. Across the company’s portfolio, LISSON offers over 1,000 different applicator options for squeeze tubes. These include metal roll-ons for cooling massage, flocked tips for velvet application, brush tips for precise liquid control, airless pumps for serum dispensing, micro-current metal heads for anti-aging devices, and custom-shaped nozzles for brand-specific needs. This library of applicator options means that whether a brand needs a lip gloss tube with a flocked doe-foot applicator, a spot treatment tube with a precision metal tip, or a face mask tube with a spatula-style opening, LISSON has a proven solution ready to go.

One-Stop Solution: Squeeze Tubes, Bottles, Jars, and Beauty Devices

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While squeeze tubes remain LISSON’s signature category, the company has evolved into a true one-stop packaging partner. The Heart-Shaped Eye Cream Tube is supported by an extensive range of cosmetic bottles, jars, and beauty devices, all available under the same quality management system and with the same reliable lead times.

Cosmetic Bottles – LISSON manufactures bottles in four primary material families. Glass bottles offer premium weight, crystal clarity, and infinite recyclability, making them the first choice for high-end serums, perfumes, and face oils. Plastic bottles (PET, PETG, PP, PE) provide lightweight durability and shatter resistance, ideal for travel sizes, lotions, and body care products. Bamboo bottles appeal to the clean beauty and zero-waste movements, offering a natural, renewable aesthetic that photographs beautifully and feels warm in the hand. Aluminum bottles deliver a metallic, high-tech look with complete light and oxygen protection, perfect for sunscreens and clinical-grade formulas.

Cosmetic Jars – LISSON’s jar collection includes airless jars, screw-top jars, and magnetic-closure jars in sizes ranging from 5g to 200g. Airless jars preserve active ingredients by preventing oxygen exposure, making them ideal for vitamin C creams, retinol balms, and probiotic formulas. Standard jars with wide openings allow easy access for thick creams, body butters, and face masks. All jars are available in glass, plastic, bamboo, or aluminum, with decoration options including silk screening, hot stamping, and label-ready surfaces.

Beauty Devices – In recent years, LISSON has expanded into beauty hardware, manufacturing facial lifting devices, micro-current massagers, LED therapy masks, and vibrating applicators. These devices share the same premium finish and quality standards as LISSON’s packaging lines. For brands that want to combine a skincare formula with an active device — such as a vibrating eye cream tube or a LED-powered serum bottle — LISSON offers fully integrated solutions. The company handles the electronics, the formula packaging, and the mechanical assembly, delivering a ready-to-sell product that works right out of the box.

Each applicator is engineered to work seamlessly with LISSON’s tube bodies, ensuring consistent torque, leak-proof performance, and smooth operation on high-speed filling lines. Brands can mix and match tube sizes, materials, and applicators to create exactly the user experience they envision, without the cost and delay of custom tooling.

Materials Innovation: From Bioplastics to Kraft Paper

Sustainability is no longer a trend; it is a requirement. LISSON has responded by building a materials library that includes bioplastics derived from sugarcane and corn, PCR (post-consumer recycled) plastics, bamboo, kraft paper for boxes and outer packaging, and aluminum that can be infinitely recycled without quality loss. The Heart-Shaped Eye Cream Tube can be produced in standard ABL laminate or in an eco-friendly mono-material PE tube that is fully recyclable in existing plastic waste streams. LISSON works closely with each brand to balance sustainability goals with performance requirements, ensuring that green packaging does not come at the cost of product protection or user experience.

Quality Certifications and Global Reach

Every product LISSON manufactures — from the Heart-Shaped Eye Cream Tube to the largest bamboo jar — is backed by ISO, FDA, and SGS certifications. The company’s headquarters in Guangzhou, China, oversees a network of over 15 partner factories, all operating under LISSON’s quality management system. Automated production lines ensure consistent wall thickness, precise threading, and flawless finishing across millions of units. Each batch undergoes visual inspection, torque testing, leak testing, and drop testing before shipping. This commitment to quality has made LISSON a trusted supplier for cosmetics, skincare, personal care, pharmaceutical, food, and toothpaste brands worldwide.

Customization Without Mold Costs

One of LISSON’s most valuable offerings is the ability to customize standard packaging without requiring custom molds. The Heart-Shaped Eye Cream Tube, for example, can be personalized through glass finish selection (clear, frosted, or tinted), decoration methods (silk screen, hot stamp, UV print, or shrink sleeve), cap color (Pantone matching available), and applicator choice. For brands that do require truly unique shapes, LISSON’s in-house mold-making team can develop custom tooling with lead times as low as 30 days. This flexibility allows emerging brands to launch with professional, differentiated packaging without holding massive inventory, while giving established brands the ability to create limited editions and seasonal releases quickly.

Target Applications for the Heart-Shaped Eye Cream Tube

The 5-30ml capacity range and precision applicator options make this tube suitable for more than just eye cream. Brand owners are already considering it for:

• Under-eye serums – lightweight formulas that require precise dosage

• Lip treatments – the small diameter and heart shape offer comfortable lip application

• Spot correctors – for dark spots, blemishes, and localized concerns

• Sample and travel sizes – the heart shape stands out in discovery kits

• Gift-with-purchase items – memorable, Instagram-friendly design

About LISSON PACKAGING

LISSON is a global enterprise dedicated to the R&D and manufacturing of high-end cosmetic packaging, headquartered in Guangzhou, China. The company is recognized as the #1 squeeze tube manufacturer in China and ranks among the top 10 cosmetic packaging suppliers nationwide. With over 15 partner factories, LISSON produces squeeze tubes, cosmetic bottles (glass, plastic, bamboo, aluminum), cosmetic jars, beauty devices, and coordinated packaging sets. The company holds ISO, FDA, and SGS certifications and serves the cosmetics, skincare, personal care, pharmaceutical, food, and toothpaste industries. LISSON’s world-leading design team and automated production lines enable the company to deliver exceptional quality, sustainable solutions, and the industry’s widest selection of applicator options — over 1,000 and growing.